Business Development Manager - Synthesio

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Job Description

Are you ready to drive the growth of a leading AI-powered consumer intelligence platform? Do you thrive in a dynamic environment where you can make a significant impact? If you are a motivated professional with a proven ability to foster business relationships, we want to hear from you!

About the Role

As a Business Development Manager at Ipsos Synthesio, you will play a pivotal role in expanding our presence across major brands, agencies, and consultancies. You will help organizations unlock the immense value of digital consumer conversations, connecting our advanced analytics capabilities with real-world marketing, brand, and innovation challenges. Working within a global Ipsos community, you will collaborate with cross-functional teams to deliver impactful solutions that shape client decision-making and drive long-term growth.

Your day-to-day responsibilities will include identifying and developing new business opportunities for the Synthesio platform, engaging with insights, marketing, and digital leaders, delivering platform demonstrations, managing the sales cycle, and contributing insights for product development.

Join a dynamic, global team at the forefront of consumer intelligence. Make a direct impact on our growth and help world-leading organizations make more informed strategic decisions.

About You

• Commercially-minded individual with experience in SaaS, MarTech, AdTech, or consumer insights environments.
• Capable of engaging with senior marketing and insights stakeholders.
• Proficient in AI use and adoption.
• Strong communicative ability to clearly explain technology solutions.
• Proven ability to build relationships with senior stakeholders.
• Organized and able to manage a sales pipeline efficiently.

Essential Skills

• Strong communication and presentation skills with the ability to clearly explain technology solutions and business value
• Ability to build relationships with senior stakeholders across insights, marketing and digital teams
• Commercial awareness and the ability to identify and develop new business opportunities through to close
• Confidence managing multiple opportunities and maintaining an organised pipeline
• Experience using CRM platforms such as Salesforce or similar tools

Desirable Skills

• Experience working within SaaS, MarTech, AdTech, or consumer intelligence platforms
• Familiarity with social media analytics, digital marketing, or consumer insights tools
• Experience engaging with insights, marketing, or innovation teams within brands or agencies
• Exposure to consultative or value-based selling approaches

Key Behaviours for Success:

• Client-focused thinking
• Curiosity & learning mindset
• Collaboration
• Proactivity
• Accountability

Benefits:

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities.

We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. We appreciate you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome.

Ready to have an impact? Apply now!

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!