B2B Marketing Senior Manager (interim, part-time)

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About Mobilise

Mobilise is a social care tech startup business, and has become the UK's fastest growing online provider of support for the UK's 13.6 million unpaid adult carers (someone who supports a family member or friend due to illness, disability, mental ill health or substance misuse issues). We believe caring for a family member, friend or neighbour should be properly supported so that together we care and thrive.

We've worked with 50+ local authorities and the NHS to find new ways to support carers in their areas. We have ambitious plans to grow the number of clients we work with, so that we can reach more carers and develop new tools.

We're a small but growing team with 25 full and part-time members - many of whom have experience of caring. We work remotely, with one day a week working together in London. We are an inclusive employer, valuing diversity and the unique perspectives each individual brings.

We believe passionately in our mission, so we work hard to be ambitious in the change we make. We bring our whole selves to work, we support each other to learn and grow - including through learning from mistakes (and even celebrating them!).

The Role

Mobilise is seeking a politically and socially aware B2B Marketing Senior Manager to execute on the B2B Marketing strategy and lead on a defined set of executive strategic communications to elevate our sector voice and drive revenue generation.

Working closely with our CEO & Head of Commercial, you will deliver and execute on how Mobilise communicates with local government, NHS partners and sector leaders. You will own the B2B Marketing & Strategic Communications plan and be responsible for the execution of these deliverables.

Day to day, you will be running the plan, engaging with the challenges faced by local authorities, and carers and linking these challenges to how we can drive revenue and grow our sector voice. You will develop assets and initiatives that position Mobilise as a trusted voice in the sector while supporting the Business Development team in generating high-quality conversations with potential partners through your work. You will be supported by our Digital Marketing Manager who will execute alongside you.

In addition, you will act as an extension of the CEO & Head of Commercial in delivering on a set of defined strategic communications opportunities. A key part of the role will be turning these executive priorities into compelling industry narratives and strategic communications that resonate with sector leaders and a wider B2B audience.

In this role you will have space to own and execute on a number of priorities that will help shape the future of the organisation, we seek top talent who are able to lead with a perspective, utilise market leading technology and drive over and above outcomes - all whilst working with a context where you will be able to contribute to our mission of improving the lives of the UK's 13.5 million unpaid carers.

Responsibilities

B2B Strategy & Planning

• Work with the Head of Commercial to strategise and finesse the B2B Marketing plan
• Collaboratively execute on the B2B marketing plan with a range of business stakeholders in a timely manner.
• Work with the Business Development team to create campaigns around their sales initiatives to drive opportunities and revenue generation.

• Translate themes and own the messaging into campaign ideas and content assets such as webinars, reports, articles, and events

Strategic Communications - Narrative development

• Work closely with the CEO and leadership team to translate ideas, insight and sector developments into clear narratives and thought leadership themes for market consumption
• Develop and shape reports, white papers and briefings which position Mobilise as a leading voice in the carers sector
• Draft or commission opinion articles, commentary and long-form content on key sector issues
• Identify emerging policy debates or sector opportunities where Mobilise should contribute insight

Strategic Communications - Sector engagement and influence

• Support the development of webinars, roundtables and events which bring together leaders from across social care and health
• Drive PR opportunities and external communications which raise the profile of Mobilise and our work

ROI Measurement

• Work with the Digital Marketing Manager & Business Development to understand the impact of your work
• Report back on the success/lessons learnt in a data driven manner
• Introduce appropriate AI use cases to enhance efficiency of your role
• Understand how your work contributes to pipeline growth and the achievement of our OKRs.

Skills and Experience

• Strong experience in strategic communications & B2B marketing ideally within social policy, public services, local authorities or tech for good space.
• An astute planner who can navigate conflicting priorities and create a coordinated, coherent and impactful plan to deliver results
• Experience in using Hubspot across delivery and reporting
• Ability to lead with a perspective, identify emerging trends and opportunities and develop narratives that resonate with sector audiences
• Experience developing reports, briefings, opinion articles or other long-form communications
• An excellent storyteller who is able to translate complex ideas into clear and engaging content for different audiences
• Comfortable working across teams and translating ideas into practical initiatives
• Curious, creative and thoughtful in how to communicate complex social challenges

Desirable

• Experience working with or communicating to local authorities, NHS organisations or public sector audiences
• Personal experience of caring or a strong interest in the carers sector

Benefits & Terms

Location: Currently we all work on a hybrid basis - working remotely from home for most of the week but meeting up 1 day a week (Tuesdays) in a shared working space in central London.

Hours: Either two or three days per week, depending on budget and availability

Working pattern: Typically 9am-5pm, Monday to Friday, UK time.

Contract: 4 month initial term, start date ASAP, open to freelance or employed (PAYE) terms

How to apply

Click "Apply for This Job" at the top of this page. You will need to enter your contact details, upload a one page cover letter and CV and answer three short questions. We encourage applications from people of all backgrounds, including those with disabilities or from minority groups.

Agencies: We do not work with recruiters. Please do not get in touch.

Our Commitment to Inclusion

Mobilise is an equal opportunities employer, and we are committed to providing an inclusive, supportive and diverse work environment. We welcome and encourage applications from individuals of all backgrounds. We take safer recruitment very seriously and will obtain references and, where appropriate to the role, conduct DBS checks.