Brand Operations Manager

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Job Description

Workplace: White City, London - 3 days a week in the office

The role

Deliver and project manage both new and existing Brand Licensing operations globally.

This role is essential to the delivery of the Brand Licensing team's key contractual obligations and requires the role holder to work with a good level of autonomy and show comfort operating in evolving situations.

The Brand Operations Manager role covers the full scope of Brand Licensing including Consumer Products and Consumer Experiences but with a specialist focus on Brand and Digital Integrations. A strong focus on supporting profitability, driving brand standards and insights, and strengthening internal and external stakeholder relationships are key to this position.

Main responsibilities

• Lead projects across all core areas of Brand Licensing: Brand Integrations, Consumer Products, and Consumer Experiences
• Operate with a good level of autonomy, taking ownership of assigned workstreams
• Drive delivery across matrixed internal teams and external partners.
• Coordinate with senior stakeholders and build alignment across departments and disciplines.
• Support and maintain a robust rights strategy across all Format Licensing Agreements, ensuring optimal carve-outs with relation to sponsorship and licensing opportunities.
• Create strong relationships with international broadcasting partners as well as local ITV Studios Prodco's and internal stakeholders to maximise revenues of existing global and local deals
• Work in close collaboration with local broadcasters that want to exercise commercial rights in closing sponsorship deals
• Collaborate with dealmakers and internal teams to integrate new licensing deals operationally.
• Foster collaborative working with teams across Global Partnerships (Sales, Legal), Global Creative & Production Support, and ITV M&E (especially sponsorship).
• Set expectations and provide guidance to licensees on brand and marketing execution in support of the Creative Services Team processes.
• Stay informed on strategic brand and market developments through collaboration with partners.
• Ensure on-air and off-air brand integrations are aligned with guidelines, and manage approvals across creative, financial, and legal dimensions.
• Document and share global best practices and success cases in licensing and sponsorship.
• Proactively keep production companies and local labels engaged with project progress.
• Identify and help pitch brand integration opportunities across scripted and non-scripted content, ensuring alignment with narrative and brand strategy.
• Coordinate approvals and compliance between ITV internal teams and external brand partners, maintaining editorial integrity and legal standards.
• Act as the key liaison between production, commercial, and external sponsors to deliver seamless brand activations across both broadcast and digital platforms.
• Develop and present post-integration campaign reports, including KPIs such as audience reach, brand uplift, earned media, and ROI.
• Monitor competitive activity and emerging trends in TV and digital brand partnerships to inform recommendations and innovation.
• Ensure integrated brand campaigns are considered, amplified and monetised across social media, digital video, and influencer content where appropriate.
• Maintain and update a portfolio of brand integration case studies to support commercial pitches and strategy alignment.
• Ensure high-quality project administration with attention to detail.

Skills you'll need (minimum criteria)

• Solid relevant experience in a brand operations, project management, or account management role.
• Proven project management experience, including the ability to manage schedules, track delivery, and coordinate cross-functional teams.
• Understanding of licensing structures and operational frameworks is required.
• Demonstrated ability to work independently, make sound decisions, and manage ambiguity.
• Experienced user of Excel and Salesforce
• Strong strategic and commercial mindset, with a history of delivering results that connect brands and IP across multiple platforms.
• Excellent stakeholder engagement, building confidence and trust with senior leaders, external partners, and cross-functional teams.
• Operational and financial skills including experience of budgets and data-driven planning.
• Thorough understanding of licensing structures and operational efficiencies.

Other things we're looking for (key criteria)

• Confident operating independently in a fast-paced, complex environment
• Strong interpersonal skills with ability to build relationships and influence at all levels
• Meticulous attention to detail and accuracy
• Strong financial reporting and commercial analysis skills
• Proactive, motivated, and team-oriented
• High integrity, emotional intelligence, and professionalism
• Strong interpersonal skills, capable of influencing across departments.
• High-level project management, time management, and prioritisation skills.
• Excellent communication and relationship-building capabilities.
• Analytical and solutions-oriented, with a proactive mindset.
• Passionate about branding, marketing, and innovation.
• Resilient and composed under pressure, demonstrating integrity and professionalism.

About Us

Your work matters to millions.

Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.

About the Team

ITV is for everyone.

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

More about our benefits