Brand Manager - Valspar
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Job Description
Hello from Sherwin-Williams! You may not have heard of us and that's okay, but let us take a moment to introduce ourselves...
We are one of the world's leading paint and coatings manufacturers, producing household brands of paint, wood coatings, sealants and fillers across the globe, as well as delivering top-end building envelope, industrial wood, and marine coatings within our international industrial divisions.
So, although you may not know the name Sherwin-Williams, there's a good chance you've come into contact with something we've coated, protected or sealed on a daily basis.
At Sherwin-Williams, our focus is on continuing to build upon over one hundred years of innovation, performance and excellence within the UK and European coatings market; delivering fantastic products to DIY and Trade consumers, while leading the way in sustainable innovation as a priority. With all this heritage and expertise across our business, we're excited to say that we're only just getting started!
Here are some of our brands that you may already know...
Ronseal
Have you ever heard the phrase 'Does exactly what it says on the tin.'? This is the famous tagline for the number one woodcare brand in the UK and Ireland - Ronseal. During our marketing activities in the mid-90's, this tagline captured the attention of the public for its straight-talking, no-nonsense tone, describing the performance of the products in this range. This line has become a part of the everyday vernacular in the UK and Ireland and perfectly outlines what Ronseal is all about: performance and simplicity. It's a line we are very proud of and continue to use as a core asset of our brand.
Ronseal didn't just rise to prominence in the 90's though, this brand has a heritage that stretches back to the early 1900's and is steeped in innovation and excellence that has led to today's leading range of fence care, decking maintenance, problem solvers, fillers, and trim paints.
Valspar
A short Valspar history. Two hundred years long. We've been in the paints, stains, and coating business for over 200 years, and we've come a long way since our modest beginnings in 1806 as a small Boston paint company. Wherever you are in the world today, within your day-to-day life, there's a good chance our work will be close by. Our paints, stains and coatings can be found on many items, including the polished ebony of a Yamaha® Grand Piano and the iconic red Coca-Cola® can.
Our brand positioning is to empower and inspire people to Colour with Confidence because they can be sure to find a colour they love. Whether it's one of our 2,000 pre-selected colours or an entirely new one for us to match. We believe in the power of colour, to change a mood or reflect identity. Our view is that everyone deserves to love where they live - because improving your home can improve your life.
These are just two of a number of popular DIY brands within the UK and Ireland under the umbrella of Sherwin-Williams consumer brands.
Responsibilities
Now you know a little bit about who we are, how do you feel about becoming part of the story for some truly renowned brands across UK and Europe? Do you want to work in a business that focusses on developing its teams and strives to help individuals achieve their career aspirations? Is the notion of working as part of a fun, energetic team your idea of job? Do you crave working in partnership with industry leading agencies? If the answer is 'yes', then you're in the right place.
We have an opening for a Brand Manager to support on our popular Ronseal and Valspar brands within our consumer brands division.
The Brand Manager - Valspar & Ronseal assists the Senior Brand Managers in ensuring that our Valspar and Ronseal brands are communicated consistently across all internal and external touchpoints. The role takes full responsibility for projects based around content creation, PR activity, corporate social responsibility (CSR) and new product development (NPD) requirements.
This role works with the Senior Brand Managers to steward the Valspar and Ronseal brands, continuously drive projects, and influence stakeholders to build brand strength.
Tasks within this role include:
Asset creation - manages key asset creation projects to inform day-to-day and campaign creative across all channels. Directly responsible for allocated brand asset creation projects across various content types as requires - photography, video, copy, TV ads etc.
Campaign creation and execution - responsible for the delivery of allocated projects, campaigns and events across CSR, PR and sponsorship activities from planning to execution, ensuring they are all on brand and drive real, on budget. Responsible for reporting campaign results.
Branding support - works alongside Senior Brand Managers to be a go-to person for expertise and advice on the use of and development of the Valspar and Ronseal brands internally and externally. Takes an active approach to ensuring brands are well represented in terms of look, feel and tone of voice across all channels including internal communications, retailer communication, campaigns and packaging development (front of pack) where responsibility is allocated.
Brand presentation - delivers brand training and presentations to wider business and retail partners as required e.g. campaign overviews, induction training or brand guideline training.
Agency management - responsible for briefing brand projects to relevant agencies and ensuring the on-time and on-budget delivery and internal sign off.
Qualifications
- Bachelors degree (preferably in Marketing)
- Marketing/digital marketing qualifications preferred
- 3+ years in a brand marketing role
- Retail or FMCG experience
- Excellent communication skills, verbal and written
- Time and project management skills
- Strong attention to detail and analytical skills
- Ability to present to internal stakeholders
What's in it for you?
In addition to those great aspects of life at Sherwin-Williams mentioned earlier, we also understand that each employee is an individual, with individual circumstances. That's why we employ a flexible working system with three set days in the office and two days remote working, as well as a flexi-time policy with core working hours between 09:00-16:00.
Our CBG Marketing offices are situated in the heart of Winnersh Triangle, a state-of-the-art commercial complex in Wokingham which provides great benefits, from periodic events such as food festivals, amenities such as a newsagents, a gym, a nursery, a train station, and cafes, all the way through to football courts and yoga studios. We even have a film studio that shoots the occasional Hollywood blockbuster and showcases movie memorabilia!
- A competitive salary and company bonus
- Company contributed pension
- Work life balance - hybrid and flexible working schedule (3 days in the Reading office, 2 wfh)
- Career growth opportunities in a truly international environment
- Innovation leaders in the protective coatings industry
- Sherwin Academy offers continuous training programmes for all seniority levels
- Attractive wellbeing, mental health, women & inclusion and ID&E programmes
#LI-JR1
About Us
Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive!
Eligibility to Work
You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.
Equal Opportunity Employer
An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.