Brand Marketing Manager

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Brand Marketing Manager

As the platform with the UK's largest choice of properties for sale and to rent, our aim is to give everyone the belief they can make their move. To help us achieve this, we're looking for a Brand Marketing Manager to join our team.

Are you a brand marketer with a passion for delivering communications that are insight led and have the power to make an impact on our audiences?
Do you thrive in environments where no two days are the same, working across a number of different projects, with teams all over the business?
Are you looking for a role that will give you the responsibility of taking full ownership of a project, from communications strategy through to execution across a wide range of paid, owned & earned channels?

Would you like to play a key role in the growth of one of the UK's most well-loved brands, where your contributions will be viewed by millions each day?
Then keep reading because this could be the perfect role for you...

What you'll be doing

• Lead the execution of multi-channel communications campaigns, directly managing creative & media agencies and working alongside in-house design, PR, social, content, trade & product marketing teams.
• Manage the process end to end bringing strong agency management experience to the table, alongside the ability to collaborate across in house teams from within and outside Marketing.
• Ensure we deliver fully integrated communications plans that strongly connect with consumers and deliver against our key brand objectives.
• Craft insight-led communications and creative briefs that distill complex marketing challenges into clear, inspiring direction for internal and external teams. Be able to flex from large full scale campaign briefs through to intricate owned channel requests.
• Lead media planning for your projects, working with our partner agencies to deliver effective & innovative media plans that cut through the noise and allow us to land our message in the most effective way, to the right people at the right time.
• Be well versed in best practice across all paid channels (on and offline) including setting robust measurement and performance frameworks to ensure we get the most out of every £ spent.
• Be a champion for the brand across the business actively embedding our brand platform & brand behaviours pillars.
• Be a champion for ensuring our visual brand identity and tone of voice are interpreted correctly across all campaign assets and materials.
• Becoming an expert in our key home-mover audiences, understanding what makes them tick, the nuances of differing audiences and how best to reach them.
• Be accountable for campaign performance, you will need to be adept at analysing data from various data sets that support the campaign KPIs, comfortable recommending changes to future activity based on insights, and skilled at crafting stories from data.
• Work with the Product Marketing Manager on key product campaigns, bringing communications expertise across comms, media and creative. Lead execution of larger scale communications for product, working hand in glove to ensure it delivers as part of the broader product marketing strategy.

Who you are

• Experience with well-known brands (digital preferred), leading integrated campaigns across TV, print, outdoor, and digital channels, with a focus on effectiveness and measurement.
• A strategic thinker with strong analytical skills, starting with consumer insights to solve business challenges and optimise audience segmentation.
• Highly creative with a strong attention to detail, skilled in reviewing creative work and providing constructive feedback to elevate outcomes.
• Proven ability to inspire and align cross-functional teams, agencies, and stakeholders to deliver exceptional campaigns in a collaborative, matrixed environment.
• Expertise in social media, digital innovation, and tools like Google Ads Manager, DV360, and Google Analytics, coupled with a passion for emerging opportunities in digital channels.
• Exceptional storyteller and presenter, confident in influencing senior stakeholders and cross-functional teams to align on strategies and plans.
• Highly organised multitasker who thrives under pressure, adapts quickly, and demonstrates ownership in driving projects forward.
• Passionate about learning and growth, open-minded to new ideas, and skilled at fostering collaboration across functions to achieve shared goals.

What's in it for you

People are the foundation of Rightmove - we'll help you build a career on it.

• Competitive compensation package.

• Cash plan for dental, optical, and physio treatments.

• Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan.

• 27 days holiday plus two (paid) volunteering days a year to give back, and holiday buy schemes.

• Hybrid working pattern with 2 days in the office.

• Contributory stakeholder pension.

• Life assurance at 4x your basic salary to a spouse, family member other nominated person in your life.

• Paid leave for maternity, paternity, adoption, and fertility.

• Travel Loan, Bike to Work scheme, Rental Deposit Loan.

• Charitable contributions through Payroll Giving and donation matching.

• Access deals and discounts on things like travel, electronics, fashion, gym memberships, cinema discounts, and move.

Still not sure?

We want to be part of creating a more diverse, equitable, and inclusive workplace for all. We're excited to hear about your experience as well as how you will contribute to our overall culture. So, even if you feel like you don't meet all the requirements, we would still really like to hear from you!

About Rightmove

Our vision is to give everyone the belief they can make their move. We aim to make moving simpler, by giving everyone the best place to turn to and return to for access to the tools, expertise, trust, and belief to make it happen.

We're home to the UK's largest choice of properties and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what's on the market.

Despite this growth, we've remained a friendly, supportive place to work with employee #1 still working here! We've done this by placing the Rightmove How's at the heart of everything we do. These are the essential values that reflect our culture and include:

• Be approachable and appreciate what others do

• Make complex things as simple as possible

• Build great teams, because Rightmove is people

• Drive improvement, we can always be better

• Share early, honestly, and often

We believe in careers that open doors and help our team develop by providing an open and inclusive work environment, offering ongoing training opportunities, and supporting charity fundraising events. And with 88% of Rightmovers saying we're a great place to work, we're clearly doing something right!

If all of this has caught your eye, you may well be a Rightmover in the making!

As an Equal Opportunity Employer, Rightmove will never discriminate based on age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy/maternity or sexual orientation.

At Rightmove, we believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success., We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.