Brand Marketing Manager

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Vacancy Name
Brand Marketing Manager

Employment Type
Permanent

Country
United Kingdom

Location
Liverpool

Business Area
Commercial

Workplace Type
Hybrid

About Princes
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.

Role Description

Job Title: Brand Marketing Manager
Grade: 4
Department:Customer Strategy & Planning
Reports to: Senior Brand Marketing Manager

Location: Liverpool City Centre

We have an exciting opportunity here are Princes for an experienced Brand Marketing Manager to join us! Overall, you will support the development of the long-term strategic brand plan and execution, for SBA's in your specific responsibility. As well as this, you will support the delivery of the brands growth plan through new shoppers, more occasions and innovation pipeline. You will also be the central gate keeper for all brand communications and activation, ensuring consistency and quality of message.

Dimensions:

Strategic Planning:

• Support the Brand strategic planning process aligned to the overarching Group Business Plan process
• Manage allocated brand spend
• Use data and insight to inform strategic plan
• Monitor metrics and brand health

Brand:

• Support the development of and act as an ambassador to the brand guidelines
• Oversee brand calendar of activities
• Lead and coordinate media campaigns, advertising, PR, print, online and social media
• Responsible for the design and production of media content
• Participate in planning of internal and external brand events, fairs and bringing the brand to life for our customers
• Support consumer and shopper research to support any required project and keep informed with latest trends
• Product Development:
• Support the central Innovation team with brand expertise and future brand stretch potential
• Direct Brand Innovation pipeline
• Lead Branded NPD and EPD product requirements
• Principal Responsibilities
• Manage relevant marketing agency relationships and briefs, developing plans that deliver best ROI for Princes
• Manage and execute brand marketing plans ensuring timely internal and customer engagement
• Improve brand performance through identifying new shoppers and more occasions, more often to consume our products
• Understand key profit drivers and factor these into strategic brand plans
• Develop compelling brand propositions and plans that appeal to current and target shoppers and consumers
• Understand and act on trends

Product Development:

• Support the central Innovation team with brand expertise and future brand stretch potential
• Direct Brand Innovation pipeline
• Lead Branded NPD and EPD product requirements

Role Requirements

Principal Responsibilities:

• Manage relevant marketing agency relationships and briefs, developing plans that deliver best ROI for Princes
• Manage and execute brand marketing plans ensuring timely internal and customer engagement
• Improve brand performance through identifying new shoppers and more occasions, more often to consume our products
• Understand key profit drivers and factor these into strategic brand plans
• Develop compelling brand propositions and plans that appeal to current and target shoppers and consumers
• Understand and act on trends

Knowledge, Skills & Experience:

• The job holder will have strong experience across brand marketing with proven success of developing and growing brands
• A proven team leader and collaborator.

Benefits:

• £6,168 Cash Car Allowance
• Free Car Parking Pass
• 26 Days Annual Leave (including an additional day off for your birthday)
• Flexible Holidays - option to buy up to 5 additional days
• Hybrid Working - 4 days in office / 1 day WFH
• Critical Illness Cover (x2 salary / up to £50,000)
• Life Insurance (x4 salary)
• Discounted Staff Shop
• 14.5% Pension
• Private Medical Insurance
• Employee Assistance Plan
• Enhanced Family Friendly Policies