Brand Manager (UK)
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When you work for the University of Central Lancashire, you'll be part of a thriving community of talent that's united in a common commitment to transform lives. We do this by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve. Whatever your role, you'll be playing a vital part in helping us achieve our vision.
Are you a creative and strategic marketing professional with a passion for education and brand-building? We're looking for a UK Brand Manager to bring our University's brand to life and drive UK student recruitment through powerful, insight-driven marketing campaigns. In this role, you'll design and execute campaigns that make a real impact, crafting memorable content and engaging prospective students every step of the way.
About the role:
As our UK Brand Manager, you'll play a key role in operationalising our marketing and brand strategy. You will be responsible for developing and leading integrated, digital-first campaigns that support UK student recruitment and reflect our brand's identity, values, and goals. You will ensure all campaigns and content adhere to our brand guidelines, acting as the go-to expert for brand consistency across all marketing channels. The successful candidate will also work with other teams across the University to ensure consistency, and collaborate on marketing for recruitment events (e.g. Open Days) to boost engagement with prospective student
About you:
We're looking for someone who's not only strategic but also hands-on, with the ability to inspire stakeholders and manage multiple projects. You will have a proven track record in delivering impactful, insight-led marketing campaigns that support recruitment or engagement goals and understand how to craft and manage content across platforms to capture attention and drive action, whilst interpreting data and reporting on results to guide marketing strategies and ensure campaign success. You will have a first degree or equivalent and a professional marketing qualification would be desirable - or the willingness to work towards this.
Due to the diverse nature of Marketing and the role of content delivery, occasional evening and weekend work will be a feature of this role.
Candidates must meet all the essential criteria to be considered for interview. This role is based in Preston
What we can offer you:
Our people are our most important asset. We'll encourage you to make the most of your talents and continually develop your skills and knowledge. As well as realising your career ambitions, you'll be making a positive difference to other people's lives. We also offer a fantastic package of rewards and lifestyle benefits - from an attractive annual leave entitlement to access to a comprehensive employee benefits platform.
We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.
The University is committed to providing a safe environment to study, work and visit, protecting children, young people and adults at risk from harm and abuse. Our safeguarding policy and safer recruitment procedure outlines our approach, alongside other internal policies, procedures and guidance which can be found on our Safeguarding page.
Applicants applying for roles in regulated activity and that are listed as an exception under the Rehabilitation of Offenders Act 1974 will be required to disclose any spent and unspent convictions and undertake a Disclosure and Barring Service (DBS) Check at the appropriate level, the University will only ask an applicant to make an application for a DBS check if they are legally entitled to