Brand Manager, Oncology
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Your role:
As the Oncology Brand Manager you will be responsible for developing and executing the marketing strategy for one oncology brand. The role requires strong project management skills, cross-functional collaboration, and the ability to translate strategy into impactful brand initiatives that deliver measurable results.
Key Responsibilities:
- Develop and implement annual brand plans, aligned with overall oncology portfolio strategy.
- Manage promotional campaigns and materials, ensuring compliance with the ABPI Code of Practice and internal standards.
- Collaborate closely with Medical Affairs, Market Access, Sales, and other functions to drive coordinated execution.
- Support the planning and delivery of advisory boards, national congresses, webinars, and peer-to-peer education programs.
- Monitor brand performance, track KPIs, and contribute to accurate forecasting and business planning.
- Manage day-to-day agency relationships to deliver high-quality campaigns and initiatives on time and within budget.
- Gather insights from healthcare professionals, patient groups, and market research to refine brand strategy.
Who you are:
- Degree in Life Sciences, Business, Marketing, or related field.
- Previous experience in pharmaceutical marketing, ideally within oncology or specialty care.
- Proven ability to execute brand initiatives with measurable impact.
- Good knowledge of UK healthcare environment and compliance frameworks.
- Good communication, and stakeholder management skills.
- Proven ability to manage several projects at once and deliver under tight timelines when required