Brand Manager - Mr Green

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Job description

Are you a strategic brand thinker with experience in working with creative teams, either in-house or at an agency? As Brand Manager in evoke's Global Brand Department, you'll join a team dedicated to advancing our brands globally. You'll work with the Head of Brand to ensure Mr Green's purpose, positioning, and proposition are clear and compelling across all customer touchpoints, aiming to deliver a consistently strong and engaging brand experience. If this sounds like you, apply today!

What you will be doing

• Supporting the development of the brand proposition for Mr Green, using customer insight and market analysis
• Driving the brand proposition and purpose to ensure that both the internal teams and agency partners understand how this ladders to company goals
• Being the 'go-to' person for all things Mr Green brand related. From brand strategy and understanding our customers through to being the brand guardian of creative, and tone of voice
• Updating the brand guardrails as needed and socialise these across the business to ensure so all colleagues know how to bring the brand to life consistently
• Working alongside Research and Insight, to understand and continually monitor key brand metrics and brand measures of success for Mr Green
• Collaborate with key teams across the business to influence roadmaps to ensure all plans, product and promotion iterations reflect the brand proposition and purpose
• Working with BI and Research & Insight to help define and bring to life target audience segments for the brand and the business
• Collaborating with Marketing to develop long-term plans for how we communicate our brand to customers in each territory, ensuring plans accurately reflect the brand's proposition and purpose

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will have:

• Previous experience working with in-house or agency creative teams
• Ability to influence and empower with an insatiable desire to understand the customer and the market
• Analytical skills with the ability to turn customer and market insight into tangible direction and action for our brands
• Excellent presentation skills, with the ability to communicate complex concepts in simple terms to a broad diverse audience

What we offer

Our roles offer more than just a job, you'll become part of our 888 William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Financial: Competitive salary and bonus schemes
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday
• Perks and discounts: Discounts at a range of high-street retailers
• Family support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
• Healthcare: We prioritise the health and well-being of you and your loved ones, offering comprehensive healthcare benefits (or a cash alternative)
• Pension package, income protection and life assurance: Safeguarding your financial future and offering peace of mind

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!