Brand Manager - Drunk Elephant

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UKI Brand Manager Drunk Elephant

Organisation

• Reports to: UKI Marketing Manager Drunk Elephant

• Job Location: London

• Contract type: Permanent

Responsibilities

• TRADE MARKETING

• Own and manage trade calendar for all retailers in line with EMEA and UKI launch objectives to drive brand awareness and sales growth: work with the Marketing Manager and Commercial teams to develop well-paced Marketing calendars per retailer, incorporating national events, product previews, and exclusive retailer offers

• Work as a project leader with EMEA, RMs, NAMs, Training and Event teams to execute projects and reach a successful completion: new launches, POS, events, trade advertising, GWPs

• Work with NAMs to ensure that exclusives and promotional offers are in place to anniversary retail activity or drive sales at key trading periods

• Develop an understanding of trade customers' requirements to maximise brand inclusion in their activities

• Work closely with Operations to achieve excellence in the execution of launches and promotions

• Manage the development and implementation of windows and promotional sites alongside VM

• BRAND MANAGEMENT

• Be part of the local brand guardians for Drunk Elephant in the UKI and one of the key local contacts

• Ensure consistency of brand standards across all marketing platforms

• Ensure that all launches and activities are managed within the budget and are targeted to achieve measurable ROI

• Support Marketing Manager with the planning and implementation of timely advertising campaigns: support with the briefing and management of media plan in line with Global guidelines and UK brand objectives

• Work with the Digital team on online retailers' activities and Social Media to secure consistency

• Maintain a product assortment that reflects the needs of each channel

• Present launch plans at retailer strategy meetings and ensure that all new launches are supported with all relevant retailers

• Work with EMEA and local VM teams on counter design and Visual Merchandising sites and activities

• FORECAST PLANNING & PRICING

• Present forecast bulletins to wider sales team ahead of forecasting process clarifying global strategy and rationale

• Feed NPD insights to Marketing and Product Analyst and review quantities ahead of final sign off from Marketing Manager, Marketing Director and Commercial Director

• Manage research and pricing increase competitive tracking, present to Marketing Manager as well offering insight into wider environment to fuel price increase strategy

• Maintain and manage price ladders history of competition for all newness including limited editions and holiday

• MEDIA EXECUTION & SUPPORT

• Support the Marketing Manager in planning, briefing and executing the media plan

• Liaise with media agency partners, EMEA & Global and local design agency to execute all asset requests per channel

• Understand media campaign performance and results, to suggest learnings for future campaigns

• ANALYSIS & REPORTING

• Manage post campaign analysis of all major launches to be shared with the wider UK, EMEA and Global teams with assistance from Coordinator and cross functional teams

• Liaise with relevant parties to measure + communicate back to UK/EU Management ROI of all initiatives including brand eventing

• Ensure monthly collation on all relevant competitor initiatives in terms of product launches, merchandising and specific retailer marketing campaigns

• Lead and communicate monthly brand report and share with key stakeholders and EMEA

• ADMINISTRATION

• Manage POSM allocation by door for each launch and lead Operations for implementation

• Manage Drunk Elephant budget trackers under MM supervision - liaise with Marketing Manager to ensure budget is spent wisely and all expenses recorded accurately within the agreed budget

• Manage the raising and receipting of Purchase Orders and liaising with Finance team to process payment of invoices

• Management of 1 Marketing Coordinator

Experience

• Educated to degree level or equivalent

• Strong experience in a previous retail marketing role, preferably within beauty

• Commercial with sound business acumen

• Excellent communication skills at all levels

• Ability to work very collaboratively, to influence and negotiate

• Ability to multi-task in a busy environment

• Creative with an eye for detail

• Excellent organisational skills

• Team spirit & can-do attitude

• Advanced knowledge of Microsoft Office (Excel, PowerPoint, Word)
• A strong interest and passion for the beauty industry is a must!

THE BENEFITS YOU'LL LOVE

• 26 days holiday + bank holidays + your birthday day off
• Holiday buy - up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme - match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Generous product allocation & discount
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Wellbeing programmes
• Annual performance and development reviews so you know your career is going in the right direction

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.

We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

OUR HIRING PROCESS

Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.

If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.

Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.

KEEN TO KNOW MORE?

• Click here to learn more about our brands
• Click here to learn more about Our Principles and The Shiseido Philosophy