Brand Manager 888

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Job description

We're looking for a creative and strategic Brand Manager to shape and implement our global brand strategies. In this role within evoke's Global Brand Department, you'll play a key part in advancing our brands worldwide, ensuring alignment across the business and embedding the brand in all our efforts.

You'll collaborate closely with the Head of Brand & Creative for 888, the Lead Creative, the International Studio, the Head of Project Management & Production, and the 888 Project Manager. If you're passionate about brand building and have a history of driving brand engagement, we'd love to hear from you.

What you will be doing

• Support the development of the brand proposition for 888, using customer insight and market analysis
• Drive the brand proposition and purpose to ensure that both the internal teams and agency partners understand how this ladders to company goals
• Serve as the key point of contact for all things 888 brand, from strategy and customer insights to overseeing creative and tone of voice
• Update the brand guardrails as needed and socialise these across the business to ensure so all colleagues know how to bring the brand to life consistently
• Work alongside BI and Research & Insight to help define and bring to life target audience segments for the brand and the business
• Work with Marketing to create long-term communication plans for each territory, ensuring they clearly convey the brand's proposition, purpose, and RTBs to the audience
• Collaborate with People & Talent to create ongoing brand training and inductions, ensuring all evoke colleagues are well-versed in our brand
• Working alongside Research and Insight, to understand and continually monitor key brand metrics and brand measures of success for 888

Who we are looking for

We are committed to responsible gambling, and we are looking for people who can support our ethos. To apply to this post, you will:

• Have excellent presentation skills, with the ability to communicate highly detailed concepts in simple terms to a broad audience
• Great analytical skills with the ability to turn customer and market insight into tangible direction and action for our brands
• Enthusiasm, and a can-do attitude
• Excellent relationship-building skills

What we offer

Our roles offer more than just a job, you'll become part of the William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:

• Family Support: Industry-leading parental time off and paternity leave and paid time off if you have caring responsibilities
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Competitive salary, pension, and bonus schemes
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
• Hybrid working: Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare benefits (or a cash alternative)
• Pension package and life assurance: Safeguarding your financial future and offering peace of mind

More about evoke

We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and growth for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke.

At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you.

Apply

At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth.

Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.

Apply today to kickstart your application with the evoke Family!