Brand Manager

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Company Overview:

Creightons plc is a UK-based beauty and wellbeing brand owner and manufacturer listed on the AIM market. The Group develops brands, designs products and manufactures at scale, mainly through its subsidiary Potter and Moore Innovations Ltd, which operates two UK sites in Peterborough (HQ) and Devon.

The Group produces owned brands, distributes brands, and provides private-label and contract manufacturing across personal care, haircare, men's grooming, skincare and baby care. In 2021 it expanded its premium skincare offering by acquiring Emma Hardie Limited.

Creightons also operates internationally supplying a broad customer base ranging from major retailers to premium beauty brands.

Who We Are & How We Work:

We're a fast-moving, team-first business where the best idea wins regardless of where it comes from. Hierarchy doesn't slow us down - collaboration does the heavy lifting. People here take full ownership of their work, from the spark of an idea all the way through to results on shelf and numbers on a page. There's no passing the baton and walking away; you see it through, you learn from it, and you make it better next time.

We move quickly and adapt without drama. If a problem needs solving, we solve it - we don't wait for the perfect conditions or the perfect brief. That agility isn't just a working style, it's genuinely how we're structured: flexible in how and where we work, lean enough to make decisions fast, and trusting enough to give talented people real responsibility from day one.

This is a place where curious, driven, solutions-focused people do some of their best work - because they're given the space, the autonomy, and the team around them to make it happen. If you're energised by pace, motivated by ownership, and want to feel the direct impact of your work on a brand you're proud of, you'll fit right in.

Role Description:

We are looking for a commercially driven and creatively curious Brand Manager to own P&L delivery, brand growth, and market execution across the skincare/ wellness category. You'll combine strategic thinking with hands-on execution - from retailer JBPs and NPD launches to campaign management and margin optimisation. This is a role for someone who thrives on variety, thinks laterally, and rolls up their sleeves without being asked.

Key Tasks and Responsibilities:

• Commercial & Revenue Growth: Own brand P&L, margin analysis, and budget ROI. Use EPOS and performance data to drive decisions, identify whitespace opportunities, and deliver distribution and revenue targets.
• Retail & Trade: Lead retailer presentations at buyer level, securing new listings and executing trade marketing plans that drive both sell-in and sell-out performance.
• Brand Building & Marketing: Define brand positioning and execute integrated campaigns across digital, retail, and experiential channels. Manage creative and social agencies to deliver on-brand, high-impact activity.
• New Product Development: Lead NPD end-to-end - from consumer insight and trend identification through to commercial launch - working across R&D, supply chain, and packaging.

What We Are Looking For:

Proven brand management experience in skincare or beauty, with strong commercial acumen across costings, margins, and budget management. Confident presenting to retail buyers, analytically strong, and equally comfortable driving creative campaigns.

Beyond the technical skills, we're looking for a specific kind of person - someone who is genuinely curious about consumers, culture, and category trends; who finds creative solutions where others see dead ends; and who brings resilience and energy to both the big strategic moments and the unglamorous detail that makes brands actually work. You won't wait to be told what needs doing - you'll already be doing it.

What We Can Offer You:

• Competitive Salary & Benefits: We believe in rewarding the hard work and dedication of our employees with a comprehensive compensation package. Our standard benefits include Life Assurance, Employee Assistance Program and Employee Benefits Platform to name a few.
• Dynamic Work Environment: Be part of a vibrant, collaborative team where innovation and creativity are encouraged.
• Career Growth: Take advantage of clear career pathways, mentorship opportunities, and the chance to take on new challenges and responsibilities.
• Inclusive Culture: Join a diverse and inclusive workplace where different perspectives are valued, and everyone is treated with respect and dignity.
• Impactful Work: Contribute to meaningful projects that have a real impact on our customers, community, and industry. We are committed to creating a supportive and enriching environment where you can thrive both professionally and personally.