Brand Manager

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Brand Marketing Manager
Telford office/hybrid role
Good package/benefits

Exciting product range
Trusted brand
Collaborative SMT

Objective
Increase in brand recognition and positive brand perception within the sector. Grow website traffic, social media engagement and email marketing conversion rates. Contribute to brand marketing activity to lead generation and revenue growth.

Duties

• Define and execute a comprehensive brand strategy to strengthen the company services' market position .
• Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events).
• Develop product positioning and messaging strategies
• Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
• Work closely with cross-functional teams including sales category, and regulatory teams to ensure brand and campaign alignment.
• Ensure all branding efforts align with corporate guidelines and enhance brand equity, including developing the company brand guidelines.
• Develop and manage customer retention and engagement strategies through digital and offline channels.
• Monitor and analyse key brand performance metrics to assess effectiveness and adjust strategies as needed.
• Oversee brand marketing budget, ensuring cost-effective campaign execution.

Essentials

• Degree educated in Marketing, Business or similar
• Brand management experience and ability with marketing strategy & digital engagement
• Ability to analyse data and translate insights into actions
• Possess exceptional verbal & written communication skills
• Proven project management ability

This role is UK based and does NOT have sponsorship opportunity

Our process is barrier free and we will ensure you are carefully considered for the role you have applied for. If you have not been successful for this role, please do apply to others or send your CV to jayne.vaughan@ethero.co.uk with a cover letter explaining what you are looking for and we will do our best to support your search for new employment.

This role is being advertised by the Telford office of Ethero, where you will find access to both permanent and temporary employment across a wide range of job sectors covering the whole of Shropshire. We also have offices in Stoke, Burton, Derby & Coventry. To find out more, go to www.ethero.co.uk