Brand Manager

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Job title: Brand Manager

Salary: Competitive + annual bonus

Location: Hayes, West London

Duration: Permanent

Working model: Hybrid (3 days on-site/ 2 days remotely)

At TCC Global, we create innovative loyalty marketing solutions that drive customer engagement and enhance brand loyalty for some of the world's leading retailers. We are passionate about our work and dedicated to delivering outstanding results.

Primary Purpose & Scope:

Are you a dynamic and experienced professional looking to take the next step in your career? We are seeking a talented Brand Manager to join our creative team in Hayes, West London.

In this role, you'll be responsible for managing the creation and execution of impactful Marketing and Product Information Packs that drive profitability and align with brand values. You will work closely with licensors and the TCC sales team to develop and implement effective global marketing campaigns and shape product and reward concepts to fit market opportunities and business goals. This position requires a deep understanding of the brand, including its key values and consumer connections, managing licensing relationships and developing a relevant product range within the appropriate price range. You'll need to be aware of retailer requirements, and consumer trends.

Key Responsibilities:

• Lead Feasibility Assessments: Assess the viability of licensed properties and product/reward concepts, ensuring they align with brand values and commercial requirements.
• Cross-functional coordination: Plan, develop, and market MIPs within the licensed portfolio, ensuring optimal coordination between various functions.
• Brand Ambassador: Promote brands and campaign solutions creatively and enthusiastically within the company.
• Budget Management: Monitor and control product development budgets, manage design approvals, and confirm marketing plans with licensors.
• Implementation of License Rights: Lead the development of campaign product/reward artwork and marketing materials, ensuring compliance with licensor guidelines.
• Collaboration Meetings: Prepare and present information in collaboration meetings, and participate in client presentations when required.
• Key Contact: Serve as the primary contact for licensors and internal teams regarding queries and complex client pitches.

Skills & Experience:

Essential:

• Account Leadership Experience: Proven experience managing major brand or retail accounts (toys, entertainment, gaming, media) in a marketing agency environment or similar, with a proven track record of successful planning, pitching, and delivering strategic solutions at the client level.
• Solid Project Management Skills: Experience managing complex cross-functional teams in marketing, FMCG, or related product/brand management environments.
• Strategic Agility: Ability to anticipate market trends and drive project direction.
• Licensing Experience: Experience with major toy, entertainment, gaming or media licencors.

Desirable:

• Retail Loyalty Sector Experience: Knowledge of retail loyalty marketing campaigns and spending mechanisms.
• Premiums Manufacturing Experience: Understanding the costs and manufacturing processes in product/reward development.
• Educational Background: Bachelor's degree in marketing, business, or a related field. A graduate degree is desirable.

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with leading global brands
• Dynamic and supportive work environment
• Career development and growth opportunities

How to Apply:

If you're a driven professional with solid experience in brand or product management, and have a background in retail marketing or similar, we'd love to hear from you.

For more information and to apply for this role, please click 'Apply' below.

We can't wait to hear from you!