Brand Manager

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Job Title: Brand Manager

Contract Type: Permanent

Location: London

Working style: Hybrid 50% home/office based

Closing date: 14th July 2024

Would you like to be part of a company driven by our purpose to protect the standard of living of this and future generations?

We want to deepen relationships with our customers and the skills of talented marketing, communications and digital specialists are an essential part of achieving that. We are building cutting edge capabilities using data and technology and investing in our colleagues to deliver great outcomes for our customers.

We are seeking a talented Brand Manager to join our team in on a permanent basis, to be based in our London office.

In this role, you will have the chance to lead brand campaigns, collaborate with cross-functional teams and analyse consumer insights. You will also have the responsibility of monitoring brand performance, managing budgets, and implementing strategies to enhance brand awareness and loyalty.

As a Brand Manager, you will play a vital role in developing and maintaining our brand image, ensuring that it resonates with our target audience. Your creative approach will help shape our brand identity and drive brand awareness. If you are passionate about marketing and have a strong eye for detail, we would love to hear from you.

If you would like to join the UK's largest mutual life, pensions, and investment company, who were recently voted 'Company of the Year' by financial advisers then this could be the opportunity for you.

About the role

• Lead integrated marketing campaigns to promote brand awareness and brand equity.
• Monitor and evaluate brand performance metrics, providing timely reports and analysis to key stakeholders
• Support the Senior Manager in providing Brand leadership across the Group and be responsible for leveraging it in support of our Purpose and strategy, especially strengthening the mutual choice for our customers.
• Ensure the equity is built in brand for the benefit of the Group. Support the brand narrative to all internal and external audiences. Recommend media selections, ensure tight budget management and tracking of campaign performance.
• Contribute towards building, managing, and protecting the company reputation via our guidelines, brand governance, global trademarks, and via close relations with our sub-brands.

About you

• You have experience of managing campaigns across channels including TV, meeting deadlines and budget management.
• You have a good understanding of digital marketing, in particular website content management, display advertising and social media.
• Your strong understanding of branding principles, consumer behaviour, and market trends help you to create strong campaigns.
• You have excellent communication and interpersonal skills.
• You are proficient in data analysis and reporting tools.

About Royal London

We're the UK's largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.

Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.

We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance. You can see all our benefits here - Our Benefits

Inclusion, diversity and belonging

We're an Inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected - whatever their background.