Brand Insight Manager

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As a Brand Insight Manager, you'll play a key role in improving brand health for Core's brands. You will help manage our new brand tracker, and you will run ad hoc research for Ladbrokes, Foxy and Party. You will ensure the brands have sound strategy, and that our communications help bring this strategy to life for consumers.

You'll be working closely with, and influencing some of the most senior stakeholders at Entain; synthesising actionable insight from multiple sources, and making customer-centric recommendations that give us a competitive advantage. You will also be working closely with our creative agencies and media agency.

You'll set high performance standards for yourself and your peers, ensuring we are always improving how we work and what we deliver.

This is great opportunity to make a mark in a new, and already highly-regarded insight team. You have the opportunity to shape the future of our great brands, and ensure that our advertising is as good as it can be.

Key Responsibilities:

• Brand & Consumer Insights: Develop and execute brand insight strategies, ensuring decisions are driven by both business goals and consumer needs.
• Research & Data Analysis: Manage third-party research agencies, conduct self-serve research, and deliver actionable insights through reports and dashboards.
• Brand Tracking & Creative Testing: Oversee brand tracking and creative testing to optimize marketing, commercial, and product strategies, enhancing brand awareness and ROI.
• Cross-Functional Collaboration: Partner with leadership teams to address key business questions and embed a customer-centric approach.
• Leadership & Advocacy: Foster an insight-driven culture, coach team members, and champion responsible gambling.

Qualifications

• Proven experience in a client-side Brand Insight function with significant digital/e-commerce revenue.
• In-depth knowledge of brand tracking, marketing effectiveness, creative development & testing, and market research methodologies and tools, including self-serve tools.
• Excellent storytelling, data visualisation, and PowerPoint skills with the ability to create succinct, uncluttered, and impactful slides that drive action.
• Excellent communication and presentation skills.
• Strong ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner.
• Experience managing third-party research agencies.
• Strong analytical skills and proficiency in research and data analysis techniques and tools, including but not limited to Excel, Power BI, SPSS, GCP, and related programming languages (SQL, Python, R, etc.)
• Familiarity with regulatory requirements related to data protection and privacy.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the London, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension Scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Sharesave Scheme
• Paid Subscription to LinkedIn learning

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.