Brand Experience Manager, Old El Paso

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Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

What your role is

Key Responsibilities

At Old El Paso we are on the journey to becoming one of the nation's top 10 family favourite meals, and we are seeking an innovative and creative Brand Experience Manager to join our team! OEP is obsessed about bringing the vibrancy of Mexican food to UK consumers and celebrating the shared experience it brings. We're looking for someone who understands and is up-to-date with trends, culture, and is curious about the changing media landscape and how best to approach it. And ideally you should LOVE tacos and fajitas as much as us...who doesn't?!

By joining our team on one of the region's largest established brands, you'll have the opportunity to leverage and hone your expertise in specific brand experience knowledge areas (Media, Retail Marketing, Brand Partnerships and more), as well as collaborate on culturally relevant ideas to create demand for our products and support Old El Paso's runway for growth. You will get exposure to external partners and internal experts, build your media and incentives knowledge areas, and sharpen your executional brilliance competence.

As the Brand Experience Manager, you will have the responsibility to overhaul our Retail Media strategy, executing powerful activations across key retailers, with excellent exposure to cross-functional teams and Senior Management. You will lead an unmissable Q1 brand partnership in-store through to targeted media channels, as well as kickstart the future of brand partnerships. You will also lead our Owned Channels portfolio from strategic growth, to owning the full influencer channel, in line with key media objectives. You will own external agency relationships and internal cross functional relationships, inspiring our teams on the brand's ambitions for growth.

Core Responsibilities

• Lead the development of the brand's Influencer platform in disruptive & effective ways, as well as owning the Owned Media strategy more broadly, that accelerates the brand and makes us unmissable.
• Own and transform the Retail Marketing strategy & execution, reshaping the future of our shopper activation plans. You will own the external agency relationship from strategic briefs to client management and internal Sales team collaboration.
• Lead Brand Partnership activation, push boundaries and elevate Old El Paso's cultural relevance, kickstarted with an unmissable Q1 partnership with Fajita Fridays right at the heart.
• Maintain regular Trade PR visibility and future brand award submissions (where relevant).
• Control total brand A&CP and make expenditure and procurement decisions appropriate to maximise business results/ROI.
• Champion culture and happiness across our team and beyond!

The Best Things About This Job

• The opportunity to work on General Mills UK's no. 1 brand & World Foods marker leader.
• Having the autonomy to leverage and hone your expertise on building bold plans alongside external agency experts.
• Being part of a tight knit, supportive and fast paced team that lives and breathes OEP's ethos of not being afraid to make noise!

What you will bring to the team

Top Qualities We Are Looking For

• Innovative brand evangelist, obsessed with disrupting culture and bringing unmatched creative thinking. You will have the ability to build exciting plans with bold, modern creative right at the heart.
• Excellent verbal and written communication skills with the ability to energize teams by bringing the wow factor through compelling and impassioned storytelling.
• A proven track record of proactivity, executional brilliance, organizational influence and the confidence to work autonomously where needed.

Other Key Experience

• FMCG experience, ideally in a food or beverage environment.
• Innovative marketing, ability to identify areas of opportunity to build plans and push boundaries, and engage a wide network of stakeholders to deliver that plan.
• Practical & first-hand experience of shopper/retail marketing.
• Good understanding of the latest consumer / shopper / market insight and activation techniques
• Active Collaborative partner & inclusive teammate - win as a team & learning mindset.

What's in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances - All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...

Great Place To Work