Brand Director/Event Director
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Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
The Role:
The Brand Director overarching remit is to manage a group of event brands and constituent products so that they meet the needs of a defined set of customer communities and markets
The Brand Director role comprises of four key components: strategy and growth; excellence and innovation; operational leadership and building communities & eminence. Aligned with these areas of focus, the Brand Director will have responsibility for and be performance managed against the financial, operational and customer performance and outlook of the brand.
Job Summary / Responsibilities:
We are seeking an experienced, confident, and inspiring brand / event leader to drive growth & innovation for the Nutraceuticals (Vitafoods) events within the Food Portfolio of Informa Markets.
The role plays an important part of the cross-functional leadership team, playing a crucial role in the management and development of the Vitafoods events brands experiences.
This will require to make decisions to deliver a commercially successful, financially viable brand group, which have a growing market presence, engaged community and outstanding customer experience.
Familiar and comfortable working in matrix structures where functional and commercial leadership and responsibility are shared.
Strategy and growth:
• The custodian of the brand they lead; the figurehead both within the business unit and in the marketplace
• Set, articulate, and deliver on the brands rolling three-year strategy, and the objectives contained within, supported by brand managers and executives
• Deliver on financial, operational and customer oriented- brand objectives (e.g. brand profitability, new business and customer retention, brand eminence, customer satisfaction)
• Support in shaping brand strategies which look to seize new market opportunities, or grow the brand into adjacent sectors or customer segments (across geographies, platforms, and verticals)
• Lead on the development of brand (event/product) pricing strategies, based on strategic layout of an event space, product bundling options and commercial drivers
• Support the development of key strategic partnerships (e.g. IJV partners, Media and/or Data & Insights Partners) and management of association relationships
Excellence and innovation:
• Support on the design and delivery of outstanding customer experience, working with relevant teams to create innovative and interactive experiences at events, both online and in-person
• Collaborate with the Digital Operation and Product teams to enhance our digital event platform offering and engagement
• Work with the event teams to come up with creative and new ideas to engage customers at and around an event. Prototyping new ideas and innovative approaches with an agile approach
• Support on the longer-term planning of event design to maintain relevance and increase engagement of an event for the customer through interpretation of customer insights conversations and data, supported by Marketing and Customer Insights to evolve event relevance and value
Operational leadership:
• Manage the brand P&L in collaboration with global partners, JVs and Finance
• Provide accurate and timely reporting of brand KPIs and forecasts
• Manage the weekly collaboration across the Business Unit functions with Sales, Marketing, Event & Digital Operations, Content, Customer services, and Finance
• Collaborate with the commercial team to build out the define the annual financial plan, revenue forecasts and shape initial brand growth targets
• Manage the day-to-day relationships with relevant brand joint venture, ensuring the overall brand is represented, connected, and being managed globally across geographies
• Responsible for the overall customer experience, both online & in-person
• Line management of Brand Executive
• Support where necessary in the annual financial planning and quarterly forecasting meetings reviews
• Support in negotiations of venue and supplier contracts which support an event, collaborating with Event Operations and regional/global procurement teams
Building community and eminence:
• Build relationships with the brands most strategically important existing and prospective customers and the broader customer community: understanding market trends and sentiments and play these insights back into other business teams to inform how they sell, market or design the brand (product/event)
• Co-ordinate the dissemination of knowledge and market insight to relevant colleagues, while retaining responsibility for converting this knowledge into measurable actions and results
• Understand and shape market dialogue: offering comment, leading the commissioning of thought pieces and pushing the portfolio agenda to build eminence
• Represent the brands by being an industry figure: attending and hosting events, meetings, and conferences
Qualifications
Qualities needed for the role:
• Attention to detail and time management
• Ability to clearly and succinctly present to partners, customers, and internal stakeholders.
• Curious, self-starter mentality who is resourceful and a natural collaborator.
Qualities needed for culture fit:
Insightful, people-oriented contributor who works collaboratively with other members of Food team in Amsterdam, London and across the globe.
Skills required:
• Demonstrable experience of relevant work
• Excellent project management skills
• Experience in working with internal and external stakeholders to achieve project objectives.
• Fluent in using MS Office
Candidates must be eligible to work in the country for which they are applying.
Additional Information
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more • Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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