Brand Communications Manager - Part time

You will be responsible for developing, crafting and implementing award winning brand campaigns. This may be; launching a new car in the UK, creating effective idents for our ITV Movies partnership, or building exciting new globally recognised platforms like YourVolkswagen.

You will need to manage and measure the deployment of these activities through the relevant media channels, as well as cascading to our Retailer partners. You will need to support these campaigns and optimise performance when live, as well as conduct robust post-campaign analysis.

What does an average week look like?
Of course, every day and week will be different, but here are some examples of what you can expect:

• Meeting with colleagues across the Volkswagen brand, including within the wider marketing department to build new and exciting campaigns across platforms.
• Meeting regularly with our media and creative agencies to plan, develop and launch new campaigns - This will be the majority of where you spend your time, so building strong relationships here will be key!
• Creative development and approvals across platforms such as; TV, OOH, Social, Audio and Digital.
• Calls and meetings with our colleagues in HQ (Wolfsburg) on topics of best practice, new initiatives, Global campaigns and sharing across other markets
• Working closely with our Marketing Project Executive to effectively manage our budget & invoice process

Skills & experience you can bring to the role:

• Meticulous attention to detail
• Creative skills for contributing to new and innovative ideas
• Strong organisational skills and a confident approach to agency management
• Commercial awareness and a curiosity to always learn more
• Excellent budget management
• Strong stakeholder management and communication skills

What can we offer you?
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private healthcare, 27 days holiday plus bank holidays, 4 x life assurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.

Volkswagen Passenger Cars
As the number one brand in the market, we all have a determined and passionate mindset. We support the people around us, and you'll be part of a collaborative culture focused on continuing to build our much-loved brand. The launch of YourVolkswagen in 2024 saw us celebrate our fans in a way we have never done before, and this is something no other brand could do! You'll be part of a great team, bringing to market the most popular, and loved cars. You'll have the opportunity to lead your projects and make a real impact on the future of Volkswagen in the UK.

It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.

There's never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we're actively looking for people with new skills, knowledge and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.