Brand Communication Manager

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Overview

We're Kingfisher, A team made up of over 78,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That's right, we're big, but we have ambitions to become even bigger and even better. We want to become the leading home improvement company and grow the largest community of home improvers in the world. And that's where you come in.

At Kingfisher our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.

We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices, located in London, Southampton & Yeovil. Talk to us about how we can best support you!

Your role as a Brand Communications Manager will be to implement the own brand strategy for a particular brand or set of brands across all brand communications, ensuring that our brands remain recognisable, up to date and exciting to customers whilst working closely with our banners (B&Q, Screwfix, Castorama etc..).

What's the job?

• Plan the communication activities for a number of range reviews using inputs from the product category strategy, the brand growth plan and the banner's marketing activities taking insights from group insights, competitor benchmarking and sales data.
• Develop an ideal brand message which resonates both with the needs of the target customer and with the value proposition of the offer.
• Work closely with brand manager and creative to develop a strong brand image
• Communicate the brand promise to customers across every required touchpoints
• Ensure that all on brand communication for banners drive commercial KPIs

What you'll bring

• Experience working in a product brand communication role
• Proven capabilities in creating and delivering communication plans
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation
• Strong project management skills

Be Customer Focused - constantly improving our customers' experience

• I listen to my customers

• I use available data to help make decisions

Be Human - acting with humanity and care

• I do the right thing

• I am respectful

Be Curious - thrive on learning, thinking beyond the obvious

• I build and share new ideas

• I try new things and share my learnings

Be Agile - working with trust, pace and agility

• I have courage to be creative

• Done is better than perfect, I aim for 80/20

Be Inclusive - acting inclusively in diverse teams to work together

• I embrace allyship

• I have self-awareness and a desire to learn

Be Accountable - championing the plan to deliver results and growth

• I own my actions

• I understand the Kingfisher plan and how it relates to my role

At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements.

In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at Kingfisher here!

We also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.

Interested? Great, apply now and help us to Power the Possible.

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