B2B Lead Generation Marketing Manager

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LEADING GLOBAL WEB3 MARKETING & PR AGENCY

LOCATION: Fully Remote

JOB PURPOSE: The role is responsible for leading the marketing efforts and helping drive brand awareness, engagement, and sales growth. It is a hands-on marketing role who is responsible for the implementation and execution of marketing strategies, campaign activities and support the bigger picture revenue goal of the business. The role requires a deep understanding of B2B digital marketing, branding, and client acquisition strategies.

KEY ACCOUNTABILITIES

• Implement comprehensive marketing strategies for growth, lead and demand generation and customer retention.
• Executing all aspects of digital marketing, including email marketing, social media, and content marketing.
• Oversee the creation and implementation of engaging content for various marketing channels, including websites, newsletters, social media, and email campaigns.
• Managing data quality and CRM strategies to generate leads and achieve department targets.
• Supporting the delivery of impressive events that align seamlessly with the EAK's brands.
• Analyse marketing metrics and KPIs to track performance, identify trends, and optimize campaigns for maximum ROI.
• Collaborate with sales, to ensure alignment and consistency in messaging and branding.
• Stay up-to-date with industry trends and best practices to continuously improve marketing efforts and drive innovation.
• Manage marketing budgets effectively, ensuring efficient allocation of resources to achieve business objectives.

SKILLS

• Experience running multiple types of campaigns leveraging different types of lead magnets.
• Solid understanding of core marketing principles and strategies
• Experience of B2B lead generation.
• Proficiency in digital marketing channels and tools, including social media, Canva, HubSpot, WebFlow and WordPress
• Excellent analytical and communication skills
• Strong organisational skills with the ability to multi-task effectively and maintain attention to detail.
• Capable of working both independently and collaboratively in a dynamic and fast paced environment
• Experience and interest in Web3 preferred.