AV Business Director

BRAND: Publicis Imagine
Job Function: Media Trading
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

"If you can dream it, you can do it"
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind - to be Disney's most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney's four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

• Disney+
• Studios
• Media networks
• Disneyland Parks and Walt Disney World

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney's growth around the world, Data is at the core of Publicis Imagine's offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney's business to unlock growth with each of their consumers from any line of business.

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney's business.

We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.

Our Commitment
Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Overview

ABOUT THE ROLE....

This vacancy is an opportunity to join the Disney AV Investment team, which is responsible for planning and buying all AV campaigns. The overall Investment team is comprised of 30 individuals with diverse skills and expertise across the media and technology landscape. AV Investment works in close collaboration with Media Planners, and the Digital Investment team to help design integrated solutions to Disney's communication challenges.

The AV Business Director will lead Disney's AV (TV, BVOD, CTV, Cinema, Radio, and Digital Audio) strategy, overseeing long-term planning, media execution, and the AV team's overall planning and buying output.

Reporting to the Head of UK Investment at Publicis Imagine, this role requires a strategic mindset, strong leadership skills, and a deep understanding of the evolving AV landscape

Responsibilities

ABOUT THE WORK....

• Strategic Leadership: Develop and drive Disney's AV strategy, ensuring best-in-class media planning and execution across all AV channels

• Audience & Market Insights : Utilise industry tools and technology to analyse audience behaviour and media consumption trends across TV, BVOD, CTV, Audio, and Cinema

• Client Engagement: Build and maintain strong, trusted relationships with Disney clients, acting as a key point of contact for AV strategy and execution

• Media Landscape Updates: Prepare and present quarterly AV landscape updates to Disney clients, providing key industry insights and trends

• Innovation & Thought Leadership: Proactively pitch new strategic AV approaches and innovative media solutions to drive Disney's success

• Negotiation & Value Delivery: Leverage strong relationships with media owners to secure added value and maximise investment efficiency for Disney

• Team Leadership & Development: Support the AV Director in managing the team, ensuring the delivery of high-performance campaigns and upholding market-leading standards

• Performance & Compliance: Work with the team to achieve all KPIs, audit requirements, and AV cost-saving targets in collaboration with Ebiquity

• Market Intelligence : Stay informed about industry developments and media owner opportunities, sharing insights with the AV team, Disney clients, and Publicis Imagine

• Collaboration & Integration: Work closely with the PMX team and Zenith UK AV team to ensure alignment with media deals and investment strategies

• Client Briefs & Presentations : Work with the AV Director to lead in responding to and presenting client briefs with compelling strategies and insights

• Awards & Recognition : Oversee the preparation of award submissions to showcase excellence in AV strategy and execution for Publicis Imagine

• Operational Excellence: Ensure the AV team maintains high standards in organisation, team administration, and financial management

Qualifications

WHAT YOU NEED TO SUCCEED....

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of more junior resource. Whilst the successful candidate will be well supported, it is expected that they should be able to 'hit the ground running', and for the most part be able to manage their team autonomously.

CRITICAL SKILLS

• Extensive experience in an AV department with deep expertise in TV, Cinema, BVOD, CTV, and Audio. The ideal candidate should be able to confidently discuss and provide expert insights on all these media channels
• Have excellent team/department management skills team
• Have excellent client management skills
• Have knowledge and experience in the programmatic ecosystem across CTV, Digital Audio and BVOD
• Have strong communication and presentation skills

• Have high levels of experience in managing client/AV finance processes, i.e. Ensuring absolute finance accuracy and PO management

• Have in-depth experience of managing client audits/guarantees

#LI-MP1

Additional information

Publicis Imagine has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).