Audience Planning and Delivery Director

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The Coca-Cola Company is transforming its approach and capabilities within the media discipline. To respond to the rapidly changing media marketplace, we need to expand beyond managing DME with a distribution mindset only to multi-platform design experience and execution driven by data. Therefore, the need to reprioritize and align our media from pure Owned Earned Shared Paid (OESP) principles to center on an audience first approach, while delivering marketing effectiveness and efficiency.

The role has a global scope with a focused on providing services to the charter, IMX, Performance Marketing, Human Insights, StudioX and Global Hub teams. It will work closely with the Digital, E2E and Platform services team (Martech, Data and Analytics) to develop scaled, competitively advantaged and distinctive capability in the execution of the persistent platforms.

This role will play a crucial part in driving digital marketing transformation across the marketing value chain globally for the company.

LOCATION: preferred - London, Atlanta, New York

The Audience Planning and Delivery Director will

• Devise and deploy a scaleable audience segmentation framework that identifies high-value growth audiences that can be applied in both addressable and non-addressable media, ultimately with a future path to predictive modelled audience segments leveraging real-time data signals.
• Champion transformation and change management by collaborating with StudioX and Global Hub in the governance of audience design, segmentation, and ad operations.
• Develop standardized process for media execution within StudioX. Drive adoption and execution of this standardized capability.
• Tool and tech integration within the media execution supply chain in StudioX
• Drive the overall Audience planning roadmap for developing audiences, capabilities, and processes to support audience execution.
• Collaborate and advise marketing planning and communication development teams and develop audience strategy and best practice.
• Support marketing planning and execution teams in the activation of audiences across campaigns to optimise audience performance.
• Drive the evolution and performance of key global ad technology partnerships in relation to Audience planning and execution (DMP, Ad Server, DSP) and identify new solutions to build the capabilities the TCCC business needs.
• Operationalize the requirements of delivering our consumer data strategy and digital vision.

Experience

• Minimum of (7-10years+) years in Digital media and audience planning.
• Experience working in cross functional teams and geographies.
• Experience connecting Audience segmentation with the realities of delivering in addressable media platforms.
• Sound understanding of the marketing technology stack required to delivery on Audience planning through to execution.
• Strong experience working with DSPs and a deep knowledge of targeting capabilities.
• Experience delivering campaigns with a real time dynamic creative element.
• Executed campaigns with omnichannel user journeys and media targeting.
• Needs to have worked in roles that have developed both strategic and operations capability within media marketing.
• Change agent mindset and risk-taking capabilities with examples of projects that have landed successful business transformation.
• Must be comfortable leading change and spearhead effectiveness and efficiency in media operations.
• Build competitively advantaged skills around audience planning.
• Role will require frequent communication with OUs , StudioX and center functions of marketing.

As a global team, we aim to provide location flexibility to our associates, when possible. However, there may be some situations where relocation will be required. The location of the positions and whether or not relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company.

As a global team, we aim to provide location flexibility to our associates, when possible. However, there may be some situations where relocation will be required. The location of the positions and whether or not relocation benefits are provided will be discussed at the time of offer. In instances where relocation is provided, current mobility policies will apply. All policies are subject to amendment, revision, or discontinuance at the sole discretion of the Company.

Skills:Media Strategy; Digital Media Measurement; Data Driven; Human Insights; Agency Relationships; Digital Media; Digital Media Strategy; Digital Media Development; Digital Media Planning

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130 years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.