Adtech & Audience Manager

BRAND: Zenith
Job Function: Technology
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

In March 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have established the Adobe.pub team to act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure and culture of one of the best international agencies in London. The EMEA team, which has +80 members spread across London and India, covers all EMEA activity, from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results. We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's digital engagement

Overview

We are hiring a strategic and technically strong Audience & AdTech Manager to transform how we design, scale and activate our Ad serving, measurement and audience platforms within our digital ecosystem. This role is central to building a high performing audience and measurement infrastructure, ensuring operational excellence across AdTech platforms and driving automation to improve speed, quality and scalability.

You will own end to end, Audience Strategy, Ad Serving and associated Data Activation workflows. You will achieve excellence through evaluation of tagging and tracking foundations and evolving these foundations into a transformative ad tech and audience roadmap, that will underpin the ad ops department's overall strategy. This is a senior managerial position, and you will be given opportunity to translate complex Audience, Ad tech, Data and Privacy concepts into clear, actionable processes - There will be opportunity to build collaborative working relationships with the best programmatic minds in the business, Media Planning are always bringing new Ad Tech platform requests for assessment and integration. Plus, you will be responsible for mentoring an ad ops team and quickly become a people manager with direct reports.

Responsibilities

• Own the full audience lifecycle for Adobe digital media activations.
• You will define and create new audience using 1st party data from Adobe CDP, 1st and 3rd party data within all major DSPs as well as cohort and contextual strategies across managed partners.
• Once created, your audience will require enrichment to scale and monitoring the performance you will develop optimisation strategies.
• Ensure seamless activation through DMPs, CDPs, DSPs and ad servers, maintaining accuracy and hygiene.
• Develop a clear taxonomy and segmentation strategy that supports reporting on audience tactics within programmatic buying, and cross-channel activation

Qualifications

• Experience in an Ad Tech role at Agency, Advertiser or Publisher.
• Deep experience in audience management, segmentation, and activation across multiple platforms.
• Strong understanding of DMPs/CDPs, data pipelines, identity, match rates, and consent-driven workflows.
• Hands-on experience with ad servers, DSPs, tracking, and tagging infrastructures.
• Understanding of data privacy and its impact on audience and tracking operations.
• Demonstrated leadership experience managing and developing a small team.
• Exceptional communication skills, able to simplify complexity and influence stakeholders.
• Appetite to design and deliver automation strategies that improve scale, accuracy, and efficiency

Additional information

Zenith Internationalhas fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans initiatives:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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