Associate Product Manager (R-17365)
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Why We Work at Dun & Bradstreet
Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.
The Associate Product Manager, Go-to-Market (GTM) is responsible for supporting the strategy, planning, and execution of a product's launch and post-launch activities. They work closely with cross-functional teams including finance, pricing, marketing, sales, sales enablement, engineering, implementation, delivery, and customer success to ensure a seamless and impactful product introduction to the market with the alignment on pricing in each country across the region. This role focuses on maximizing product adoption, driving customer engagement, and ensuring the product meets business goals.
Join our Cloud & Enterprise Foundational Data Team and drive innovation of this segment of our product portfolio! In this pivotal role, you'll spearhead the launch strategies for both new and existing products, ensuring their success. Based in our vibrant London office, you'll enjoy a flexible hybrid work model (3 days per week). This position offers exceptional career growth and development opportunities. If you're passionate about driving product success and looking to advance your career, we want to hear from you!
Key Responsibilities:
- Support and execute go-to-market plans, including target market analysis, positioning, messaging, and pricing strategies.
- Assist in developing sales enablement materials, including presentations, demos, and training. Ensure all cross-functional teams (sales, marketing, customer support, etc.) are prepared for the product launch.
- Work closely with product development, sales, and customer success teams to ensure that the product aligns with customer needs and market trends.
- Collaborate with marketing teams to develop marketing campaigns and content that drive product awareness and demand.
- Work with sales teams to ensure they have the necessary tools and information to sell the product effectively.
- Monitor and analyze the performance of product launches and marketing campaigns. Gather feedback from sales and customers to refine go-to-market strategies.
- Conduct competitive analysis to understand market positioning and differentiation. Adjust go-to-market strategies based on competitive landscape and market trends.
- Gather customer insights post-launch to identify areas for improvement and additional revenue opportunities.
- Act as the voice of the customer within the organization, ensuring that products meet user needs and expectations.
- Make sure all departments connected to the launch are in sync and have everything they need to know about the product to conduct the launch. This involves pricing teams, finance, commercial operations and legal.
Essential skills & requirements:
- Degree holder with major in Business Administration, Marketing, Project Management, Technology or related disciplines.
- At least 2 years' experience of B2B pre-sales / solutions consulting/ product management/ project management on data analytics products / industry
- Strong understanding of market research, competitive analysis, and customer needs assessment
- Proven track record of managing product launches and go-to-market strategies
- Analytical capabilities to assess market performance and adjust strategies accordingly, results oriented, with proven ability to multitask and prioritize
- Strong strategic thinking and the ability to translate business goals into actionable GTM plans.
- Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.
- Excellent communication, project management and presentation skill
- Independent, detailed mind and a good team player
- Ability to effectively collaborate with cross-functional teams including marketing, sales, finance, commercial operations and analytics teams
- Proficiency in Microsoft Office Suite skills
- Show an ownership mindset in everything you do. Be a problem solver, be curious and be inspired to take action. Be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
- Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
- Where applicable, fluency in English and languages relevant to the working market.
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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