Associate Marketing Manager, Audience

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Company Description

Informa Tech informs, educates and connects the technology community through world-class research, training, events and media. A vibrant community of over 1,000 colleagues across 19 locations, we're dedicated to inspiring the tech community to design better, to build better.

Which is why we champion you, the individual, to make an impact through change and innovation. Life at Informa means more freedom and fewer barriers. Our entrepreneurial spirit runs deep, encouraging our team to stick their hands up to spark innovation, or get stuck in to deliver amazing results. It's time to feel the impact of your work and enjoy making a difference. Are you ready to start your future, today?

Job Description

Working as part of The AI Summit Series team at Informa Tech, the Associate Marketing Manager will support the development and execution of audience marketing programmes for a global portfolio of AI events. This role requires creativity, data-driven thinking and collaboration with cross-functional teams to attract new audiences and convert them into event attendees.

Job Description

Campaign Development

• Assist in creating top-of-funnel tactics and content ideas to attract new audiences and drive engagement with our event websites and related platforms.
• Collaborate with the Event Production and Sales teams to identify and target key audience segments.
• Work closely with the Content Marketing team to develop professional, audience-focused collateral for campaigns.

Audience Research and Targeting

• Research audience trends, behaviours, and interests to inform campaign strategy and targeting.
• Partner with internal teams to ensure the right audience personas are targeted with the appropriate messaging.

Campaign Execution

• Support the execution of integrated marketing strategies for in-person and digital events, incorporating channels such as email, social media, paid ads and media partnerships.
• Assist in delivering multi-channel campaigns that move prospects through the funnel, from awareness to ticket purchase, and then to become advocates for The AI Summit Series.

Campaign Analysis and Reporting

• Measure, track, and report on the performance of audience marketing campaigns, using data to identify risks, opportunities, and areas for optimisation.
• Provide insights and recommendations based on campaign analysis to improve future marketing efforts.

Collaboration and Stakeholder Management

• Work alongside the Content Marketing, Event Production and Sales teams to align marketing initiatives with broader business objectives.
• Liaise with external partners, including media outlets, associations and speakers, to extend audience marketing reach.

Optimising Campaigns and Tactics

• Foster a test-and-learn approach, experimenting with new tactics and channels to continuously improve audience acquisition and conversion.
• Stay up to date on industry trends and audience demographics to ensure the relevance and effectiveness of campaigns.

Qualifications

What you'll need...

• 2-5 years of experience in a marketing role, preferably within events or technology industries.
• Strong understanding of digital marketing tactics, including email, social media and content marketing.
• Data-driven mindset with the ability to analyse campaign performance and make data-informed decisions.
• Creative thinker who enjoys brainstorming new ideas to engage and grow audiences.
• Excellent communication skills, both written and verbal, with the ability to craft audience-focused marketing messages.
• Strong organisational skills and attention to detail.
• Ability to work in a fast-paced, collaborative environment with multiple campaigns running concurrently.

Additional Information

Just as no two days are the same, at Informa Tech we recognise that no two people are the same, putting diversity and inclusivity at the heart of what we do. This doesn't happen by chance. We actively work to create a shared culture. It's a place where individuals bring their own experience and insights to discover new opportunities and build a varied career. We want you to thrive as part of a fantastic community. We champion you.

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 25 days annual leave, 4 days for volunteering and a day off for your birthday!
• Competitive Benefits
• Work with high quality specialist products
• Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
• Share-Match options - become a shareholder
• Regular social events and networking opportunities

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

See how Informa handles your personal data when you apply for a job at https://www.informa.com/talent/informa-applicant-privacy-notice/

Videos To Watch
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