Associate Marketing Manager 3 month contract

• Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands
• Identify target audience prospects for products across our London Tech Weekportfolio
• Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives
• Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups
• Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
• Work as part of a cross-functional team to deliver successful in-person events
• Foster a test-and-learn mindset, constantly analysing and optimising campaigns
• Work with sponsors to ensurethat all of their deliverables are executed in a timely fashion

Qualifications

What you'll need...

• Ability to quickly identify key insights which can be used to help the brand and business evolve
• Marketing experience across search, display, social and email channels
• Excellent campaign management experience
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
• A customer-first mindset - and an interest in the tech sector!
• Ability to build and maintain fruitful relationships, both internally and externally
• Strong collaboration and communication skills; written, verbal, presentation.
• Evidence of working in a matrix organisation

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