Associate Marketing Director

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Associate Marketing Director, Field Marketing

Responsible for leading activities for one of our largest revenue generating industry verticals - Banking Financial Services and Insurance (BFSI) including General Insurance, Life, Pensions and Wealth, the London Markets. Core Capital retail banking and cards and payments.

The Role

Acting as a BFSI industry subject matter expert and providing strategic marketing focus, direction and growth plans for the vertical, the BFSI industry marketing Lead will oversee marketing strategy, planning and execution for integrated marketing programs and campaigns many that will leverage our global marketing research investments and our exciting sports partnerships.

The ideal candidate will be a marketing professional - with strong experience in B2B technology marketing and a demonstrated ability to drive brand growth and work collaboratively with individuals at all levels of organisation, including sales, consulting and solution development. The candidate will have deep understanding of integrated marketing and sales enablement, including channel and client outreach, client journey development, account based marketing, including research, messaging, validation and activation.

Core Responsibilities

• Serve as the BFSI industry marketing adviser to business and key stakeholders in communications media and technology and sport.

• Develop, maintain, and drive prioritization of industry marketing and client campaigns

• Create and execute ABM plans

• Design, plan and execute awareness and lead generation campaigns

• Segment and develop persona profiles for target clients

• Develop and track key metrics and KPIs for success

• Support other team members, as appropriate

• Provide innovative approaches to build client and partner relationships

• Engage and collaborate closely with technology alliance partners, BFSI and Technology Industry forums such as Tech UK, The FT, Open Banking, London Markets Forum, Insurtech and publications and client marketing teams

• Collaborate across out internal ecosystem including global messaging, PR, Partner Marketing, Sponsorships, Events teams, Digital Media, Brand and Creative, Analyst and Influencers as well as corporate functions such as finance and procurement

Candidate Profile

• Deep understanding of the business issues at a macro UKI level and a micro communications media and tech level

• Comfortable operating within a complex matrix organisational structure

• Previous experience with large professional service organisation

• Able to self start, self-motivate and manage multiple and complex priorities

• Comfortable with fluidity and ambiguity and has the maturity to stay prioritize and focused in such situations

• Strong demand generation skills and client-centric mentality

• Strong communications skills and able to influence others

• Agile and innovative thinker

• In depth of experience in marketing, with a focus on using marketing to drive growth and building client relationships

• Deep understanding and experience of integrated marketing and client strategies to provide successful and measurable outcomes

• Previous experience in B2B marketing

Please apply online

The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

• Cognizant is a global community with more than 300,000 associates around the world.
• We don't just dream of a better way - we make it happen.
• We take care of our people, clients, company, communities and climate by doing what's right.
• We foster an innovative environment where you can build the career path that's right for you.

About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World's Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com

Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.