Assistant Marketing Manager

Job Description

Contract: Fixed Term/Secondment - up to 12 months

Closing date: Friday 6th March

Recruitment Partner: Shannon Linton

Are you a dynamic marketing professional eager to drive impactful brand experiences across consumer touchpoints?

What you'll be doing

You'll be instrumental in translating strategic insights into actionable campaigns, collaborating with diverse teams, and leveraging data to continuously optimize performance and achieve ambitious commercial and consumer goals. If you're passionate about precision execution, creative problem-solving, and making a tangible difference in a fast-paced environment, this is your opportunity to shine!

Key responsibilities

• Marketing Planning & Execution: Assist in the coordination & activation of and brand plans including product led initiatives across multiple consumer touchpoints, ensuring plans are executed on time in full.
• Insight into action: Assist in translating insights & campaign ideas into actionable objectives. Lead development of creative briefs and collaborate with agency partners on campaign responses, including media. Coordinate and integrate various channels for cohesive 360-degree activations.
• Media Activation: Support the activation of media plans, including strategy, channel selection, content requirements & briefing. Assist in monitoring and optimizing media performance, contributing to short-term ROI/ROAS and long-term brand equity goals.
• Social Media Engagement: Have a strong understanding of social media platforms, content best practices, and analytical tools. Lead planning & briefing of engaging content across various formats (e.g., Grid, Stories). Assist with community management, monitoring social trends, and identifying opportunities for engagement.
• Cross-Team Collaboration: Work alongside creative teams, agencies and internal stakeholders to support integrated activation efforts.
• Retail Activation: Coordinate retailer-specific activities and support joint business plans to maximise local campaign impact. Work with retailers to secure brand stand out / marketing activation within marketing and media channels. Understand the trade plans and align to retailer priorities. Exposure and understanding of commercial planning
• Performance Tracking: Monitor campaign results and provide insights to the Marketing Manager to ensure optimisations.
• Budget Monitoring: Tracking activation budgets and ensuring resources are used efficiently.
• Process Improvement: Support adoption of new tools and best practices to enhance campaign activation and team productivity.

What you'll need to have (our must-haves)

• Execution Focus: Experience or interest in supporting multi-channel campaign delivery, especially media & social
• Learn how to translate strategy into effective activation plans, how to optimise and contribute to commercial objectives.
• Brings their own vision and ideas and thrives from testing and learning.
• Collaboration: Comfortable working with cross-functional teams and external partners
• Basic skills in monitoring campaign performance and providing actionable feedback.
• Assist in managing budgets and ensure efficient use of resources.
• Strong communicator and reliable team player, eager to contribute to a positive and productive work culture.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

We hope to hear from you soon.

Be brilliant with Boots.