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Assistant Director, Sports Business Group, 9-12 month Secondment/FTC

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Job description

Connect to your Industry

The Sports Business Group is a market-leading team of industry specialists working exclusively on sports assignments. In particular, this includes supporting sports organisations to create efficient, effective and sustainable business models, and creating a regulatory environment which protects value and facilitates growth.

The group has four market offerings:

Sports Advisory: We create strategies and reporting structures/mechanisms to support the growth and sustainability of elite sporting organisations in a responsible manner, including Governance and Regulations services.

Transformation Advisory: We advise organisations on future-proofing the sports business, charting new opportunities and driving strategic, digital and data innovation from ideation to delivery.

Sports M&A Advisory: We support major global sports transactions, facilitating client investment through M&A to create future value for private and institutional investors.

Economic Growth & Development: We build a vision for economic development and growth through sport, advising governments, public sector and private investors on how to maximise the impacts of their investments.

This advertised role supports all market offerings listed above, amplifies Deloitte's world-leading sports insights, supporting world-class delivery functionality, and connects to the wider Deloitte Sports and marketing communications landscape.

Connect to your career at Deloitte

Deloitte drives progress. Using our vast range of expertise, we help our clients' become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more.

What brings us all together at Deloitte? It's how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other , foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most .

Connect to your opportunity

The role of the senior marketing and communications leader is integral in delivering the growth strategy of Deloitte in the sports business market.

Deloitte run and operate a commercial business - the Sports Business Group - that delivers transformational impact within the sports industry. This role is to position and promote Deloitte as the leading professional services provider in the sports business marketplace.

The Group advises clients via market-leading specialist sports industry knowledge and insight - delivered via their go-to-market approach - that enables change, overcomes significant challenges, enhances value, fuels opportunities for investment and growth across sport, to improve the experiences of players, fans and communities around the world.

This is an exciting time to join the team at the start of a new three-year strategy. You will design, own, and deliver a marketing and communications plan that underpins and supports the delivery of our three-year strategy. You will work closely with Deloitte in Sport leadership team, and drive our knowledge and insights through the most relevant channels, helping to position us for origination and business development opportunities.

This role requires a focused approach to activating the marketing and communications plan, making the right impact with the right clients and industry leaders, and reporting against strategic KPIs.

You will help amplify Deloitte's world-leading work in sport, demonstrating the significant impact that the Group delivers in the sports business market.

Key responsibilities

  • Design, develop, implement, and review marketing and communications campaign strategy, go-to-market plans, and budget.
  • Drive best impact and return on Deloitte in Sport's flagship sports business sponsorships as the primary account manager.
  • Plan, promote, and execute key sports campaigns, business partnership activities, and events, liaising with global sports communities and stakeholders.
  • Advise the team on pertinent industry themes, issues, and messaging to "own" within the market, based on own sports industry and marketing knowledge.
  • Identify opportunities to raise awareness and drive action around Deloitte in Sport thought leadership and market offerings.
  • Guide the development of Deloitte's Sports Business Group external campaigns and messaging, working with Deloitte UK and Deloitte Global marketing and sponsorship teams in an integrated communications timetable and approach.
  • Act as an advisor to our clients who are looking to maximise their marketing communications strategy.

Connect to your skills and professional experience

You're a natural communicator, and an astute proactive sports marketer. You are more than a sports fan. Someone who's able to spot the opportunity and consistently deliver campaigns, events and messaging that capture the attention of leaders across the industry.

Essentials

  • Demonstrable sports business experience and expertise, gained in a marketing and/or communications and PR role.
  • Extensive marketing and communication campaign management experience, with evidence of managing a variety of campaigns and reporting to/briefing senior stakeholders including clients.
  • A strong knowledge of the sports business landscape, key sports business structures and organisations, and the key strategic issues impacting the industry.
  • Proven experience of working with external stakeholders to plan, design and deliver events and content that meet agreed business outcomes.
  • Exceptional relationship-building skills, enabling you to foster strong connections across the team, client base, and wider firm to identify collaboration opportunities.
  • Strong ability to shape external and internal messaging that will raise awareness of Deloitte's sports market offerings and client work in sport.
  • Excellent writing, editing and proof-reading skills.
  • Experienced stakeholder management and influencing skills, ability to work under pressure.
  • High risk awareness, to act as a guardian of the firm's brand and reputation.
  • Commercial acumen, demonstrated through campaign and event reporting that showcases measurable business growth.

Desirables and experience

  • Existing relationships with key stakeholders and influencers within the sports business industry.
  • Experience working with Salesforce or similar CRM software.
  • Experience collaborating within a network of marketing and corporate sponsorship teams.
  • Experience briefing creative agencies to produce impactful marketing/social media content and campaigns.
  • A self-starter, able to work autonomously and as a team.

Connect to your business - Strategy, Risk & Transactions Advisory

In an ever-evolving world, there are no certainties in business. Our teams help clients to navigate risks, process major transactions and deliver transformational change that will future-proof their business. Join us to make a positive difference.

Mergers and Acquisitions

We challenge dealmakers to expect more and to see beyond the deal to create sustainable value for shareholders, employees and society. We support corporates, private equity and financial investors across the full M&A lifecycle and are committed to identifying and delivering sustainable value at every stage of the deal.

Personal independence

Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process or you can contact the Independence team upon request.

Connect with your colleagues

"The sports industry is undergoing an incredible transformation. It's a privilege to be launching campaigns and hosting events that spark new ideas among leaders at the forefront of this change, whether to illuminate the growth of women's sport, explore new methods of fan engagement, or other key topics. These discussions are generating exciting new possibilities for the growth of sport and its impact on players, fans, and communities worldwide." - Lizzie, Marketing and Communications Lead, Sports Business Group

"I've had the opportunity to make a positive impact on the success and sustainability of some of the most high-profile sports teams and leagues in the industry, assisting with the development and implementation of regulations and structures with a wide range of stakeholders' objectives in mind. The support I've had from the governance and regulations in sport team has been instrumental in allowing me to develop the skills required to do so." - Fran, Assistant Manager, Sports Business Group

Our hybrid working policy

You'll be based in either London or Manchester with hybrid working.

At Deloitte we understand the importance of balancing your career alongside your home life. That's why we'll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you'll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You'll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter for the specific working requirements that may apply for your role.

Connect to your return to work opportunity

Are you looking to return to the workplace after an extended career break?

For this role we can offer coaching and support designed for returners to refresh your knowledge and skills, and help your transition back into the workplace after a career break of two years or more. If this is relevant for you, just let your recruiter know when you make your application.

Our commitment to you

Making an impact is more than just what we do: it's why we're here. So we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.

We want you. The true you. Your own strengths, perspective and personality. So we're nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we'll take your wellbeing seriously, too. Because it's only when you're comfortable and at your best that you can make the kind of impact you, and we, live for.

Your expertise is our capability, so we'll make sure it never stops growing. Whether it's from the complex work you do, or the people you collaborate with, you'll learn every day. Through world-class development, you'll gain invaluable technical and personal skills. Whatever your level, you'll learn how to lead.

Connect to your next step

A career at Deloitte is an opportunity to develop in any direction you choose. Join us and you'll experience a purpose you can believe in and an impact you can see. You'll be free to bring your true self to work every day. And you'll never stop growing, whatever your level.

Discover more reasons to connect with us, our people and purpose-driven culture at deloitte.co.uk/careers

RTWPROG WPFULL SLSRTA BASTRAT BABUSI LOCMAN

Assistant Director, Sports Business Group, 9-12 month Secondment/FTC

Deloitte
London, UK
Full-Time

Published on 07/05/2025

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