Assistant Digital Marketing Manager - PPC (Marketplaces)

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Job Description

What's in it for you?

Being a part of M&S is exactly that - becoming a part and playing your part. We're an inclusive, dynamic, exciting, and always evolving business built on core values.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• 20% Colleague discount on most things from furniture, fashion and food.
• A first-class welcome to M&S with a tailored induction and a wide range of training schemes to help with your learning and development. Having options to progress is something we're proud of at M&S.
• Attractive annual bonus, based on company performance and personal objectives.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Amazing perks and discounts via our M&S Choices website. Including GymSave - that offers up to 25% off Gym Memberships and the option to become an M&S Shareholder using our ShareSave & ShareBuy Schemes
• Charity Volunteer Day - A paid day away from work to support your chosen charity.
• A very generous Defined Contribution Pension Scheme and Life Assurance
• Every colleague at M&S has access to a fantastic range of wellbeing support - this includes access to our 24/7 Virtual GP, PAM Assist to support you & your family as well as many other schemes

What you'll do

This unique role offers the exciting opportunity to work across our Marketplaces team with a focus on our lead partner, Zalando. This is an opportunity to leverage a sophisticated advertising platform Zalando Marketing Services (ZMS) and reach millions of engaged European fashion consumers across 25 markets. You will be responsible primarily for driving performance marketing channels (70%) and balancing mid to upper funnel brand driving channels (30%). You will also have the opportunity to work across our established direct to consumer business (D2C) to ensure our market-level strategy is aligned across both Marketplaces and D2C.

In this results-oriented role, 70% of your time will be focused on performance marketing:

• Develop and execute strategic paid advertising campaigns on ZMS, utilising Sponsored Products to ensure prominent placement within Zalando search results. Imagine driving qualified traffic directly to your meticulously crafted product pages, maximising conversion potential.
• Leverage deep customer insights provided by Zalando to meticulously target specific demographics and consumer interests. This allows for highly targeted campaigns that resonate with the right audience, be it young professionals seeking career-appropriate attire or environmentally conscious shoppers searching for sustainable fashion.
• Employ sophisticated bid optimisation strategies to maximise the efficiency and effectiveness of your campaigns. This requires a keen understanding of cost-per-click (CPC) models and the ability to optimise bids to achieve optimal return on investment (ROI).
• Meticulously monitor and analyse campaign performance, utilising data-driven insights to refine strategies and continuously improve campaign effectiveness. Think A/B testing ad copy, optimising landing pages, and ensuring every click translates to a valuable customer interaction.

While performance remains a core focus, you will also dedicate 30% of your time to supporting brand marketing initiatives. You will lead interactions between M&S and marketplace brand, marketing & advertising teams, to identify new opportunities and troubleshoot pain points across functions. Maximising value from every interaction with our partners will be key, enabling you to develop win-win marketing activity on an enduring basis.

• Support the development and execution of social media marketing strategies
• Assist with influencer marketing campaigns, including identifying potential partners, supporting on managing relationships and reporting requirements
• Collaborate with the PR team to leverage earned media opportunities and brand awareness initiatives. Work closely with the wider marketing and e-commerce teams to ensure all online activities are aligned with overall business objectives.
• Assist with the analysis and reporting of all digital marketing activities, providing insights to inform future strategies.
• Ensure M&S is represented on marketplaces sites in line with our values, product credentials and overall International brand strategy including creation and maintenance of brand pages and supporting assets

Who you are

• Proven experience in Paid Search (PPC)
• Budget Management
• Excellent analytical and problem-solving skills.
• Strong stakeholder management
• Have a collaborative way of working and be highly organised with an eye for detail
• Takes initiative and proactively solves problems with excellent communication and collaboration skills.
• Ability to work independently and manage multiple priorities simultaneously.
• Influencer, PR or Brand Marketing experience.
• Familiarity with Zalando Marketing Services (ZMS) would be advantageous.

Everyone's Welcome

M&S is ready to push boundaries to lead the retail industry into a greener, speedier, more inspiring digital era. That's why we're revolutionising how we work and offering our most exciting opportunities yet. There's never been a better time to be part of our team. Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact.

We're an in-person business and have core collaboration days in our Support Centre each week. For most teams, this is 3 working days where we come together to collaborate, innovate, and serve our customers brilliantly.

We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process, and we are happy to talk flexible working.

If you consider yourself to require reasonable adjustments to any part of our recruitment process, we invite you to share those requirements with us when completing your application. We will make every effort to ensure your needs are met to provide a fair and transparent process of assessment.

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About Us

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That's why we're revolutionising how we work and offering our most exciting opportunities yet. There's never been a better time to be part of our team.

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process and we are happy to talk smart/flexible working.

About the Team

Marks and Spencer is a unique British heritage brand with a history of 'firsts' and we enjoy the fact that everything we do has the potential to impact and delight over 29 million customers daily.

Our International business is now being invested in and the results are starting to show as we outgrow competitors. M&S has a significant International presence: 433 wholly owned, jointly owned or franchised stores in 56 territories across Europe, Asia and Middle East and have online sites in over 100 markets.

We have a team in place who share some impressive International experience and have created a clear strategy which will deliver ambitious goals. We have the benefits of being a smaller team, we've removed unnecessary rules and we want entrepreneurial thinking. There is a lot to do and we'd like your expertise.