Assistant Digital Acquisition Manager

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Job Description

What's in it for you?

Being a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special...

• After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you'll do

• Support on the delivery of our econometric models across C&H, Ireland & G&E and translate output along with agencies into actionable insights. Working with our media teams and agencies to drive a test and learn culture across our media teams with the goal of improving our media effectiveness.
• Work with key third party partners to ensure our approach to measurement is best in class and we are utilising the newness tools across platforms.
• You will manage central Test & Learn across all media teams to ensure teams are aligned and get meaningful results, sharing outputs of tests with stakeholders across the business to ensure visibility of learnings.
• Carry out budget optimisation work based on the outcomes of our econometrics work; convey the decisions to external partners and collaborate with them on activation
• Work with our CDP team to improve process and unlock 1PD for media teams.
• Alongside our analytics team you will support in creating meaningful reporting for paid media inclusive of audience & customer data. Working closely with analytics & data & tech teams to set up required tags for media optimisation and support on S2S integrations
• Consult on the design, creation and socialisation of tailored reports and real-time dashboards
• Support media teams on test designs for incrementality studies, ensure the results are easily digestible with clear and actionable insights
• Support in upskilling the internal marketing teams on using new technology in campaigns
• On an ongoing basis work with our attribution partner to ensure accuracy and that all feeds are pulling the correct data into the modelling so that teams are able to easily make decisions
• Stay up to date with latest ad tech and recommend new partners, supporting onboarding where appropriate

Who you are

• Clear knowledge of ad tech, including viewability, pixel creation, troubleshooting and configuration and a thorough understanding of how paid media can be accurately measured.
• Sound understanding of analytics tools (ie. Adobe and Universal Analytics) including how to pull reports and methodology
• Proven experience working across all digital channels and accustomed to working with data & tech teams to deliver marketing requirements
• Ability to juggle multiple projects and manage cross functional partners, with strong communication and relationship building skills with experience in simplifying complex technical content for diverse audiences.
• Strong understanding of marketing platforms and data integrations and advertising measurement methods and technologies, including experimental designs for direct response and brand outcomes.
• Ability to clearly present technical data and confidence in making recommendations
• Highly skilled at managing agency and vendor relationships
• Commercially minded and numbers driven, proactive, inquisitive and personable nature.

Everyone's Welcome

We are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

#LI-CA1 #LI-Hybrid

About Us

M&S is ready to push boundaries to lead the industry into a greener, speedier, more inspiring digital era. That's why we're revolutionising how we work and offering our most exciting opportunities yet. There's never been a better time to be part of our team.

Marks & Spencer aims to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make an immediate impact. We are committed to an active Inclusion, Diversity and Equal Opportunities Policy, which starts with our recruitment and selection process and we are happy to talk smart/flexible working.

About the Team

Our Ecommerce operation is dedicated to delivering the best ever, personalised shopping experience via M&S.com - getting our customers to the products they want, and quickly.

Now is a really exciting time to join us as we continue to turbocharge our transformation and become the number one online retailer.