Assistant Communications Manager

Job Description

Contract: Permanent
Location: Nottingham (Support Office)
Closing date: 05/03/26
Recruitment Partner: Samantha Bramhall, Samantha.Bramhall@boots.co.uk

Join a passionate, creative internal communications and content team at the heart of the colleague experience here at Boots and No7 Beauty Company. As part of The Boots Group, we bring internal communications, storytelling, and unforgettable events to life for more than 51,000 colleagues across every corner of our business. From strategic campaigns to face-to-face engagement moments, we make sure every colleague feels informed. If you love connecting people through powerful content and meaningful experiences, we'd love to hear from you.

What you'll be doing

We're looking for a creative, outcomes-driven Assistant Communications Manager to shape how Boots shows up in wellness - helping to secure high-quality media and creator coverage that supports customer confidence, while delivering engaging internal communications that keep colleagues connected.

Working as part of the Internal Communications team, you will combine external storytelling with thoughtful colleague-focused content. You will be contributing to campaigns, events and day-to-day activity that champion everyday healthy habits and put trusted expertise at the heart of our messages. You'll work closely with teams across the business to ensure our stories are consistent, accurate and aligned to our wider strategic priorities.

Key responsibilities

• Support the development and execution of integrated communication plans across external and internal channels that align with Boots strategic priorities, customer promises, colleague understanding and advocacy of our growing wellness proposition.
• Create, draft and sell in news stories to media that result in positive editorial coverage for Boots
• Develop engaging, high-quality content and assets to support wellness storytelling for both internal purposes through internal articles, videos, toolkits and guides and external purposes through press releases, media alerts, infographics and editorial content.
• Build and maintain strong relationships with journalists, influencers and key stakeholders to secure high-quality media coverage.
• Support stakeholder relationships both internally and externally with journalists and influencers to strengthen our reputation as a trusted voice in wellness.
• Respond to incoming media enquiries, including coordinating product samples and information requests.
• Support the Internal Communications team with core channel delivery as needed, including weekly newsletters, The Edit/Healthcare Edit/Huddle Edit, Boots Intranet, Viva Engage posts and reporting.
• Support the organisation and delivery of internal and external events, wellness product launches and press briefings.
• Work collaboratively with marketing, social, digital, category, and our internal comms and content teams to ensure consistent content creation and storytelling and seamless cross channel activation.
• Monitor performance across external and internal channels. This includes tracking coverage and results and reporting on impact to make recommendations for future improvement.
• Stay up to date with wellness trends, competitor activity and cultural conversations/relevant news to inform proactive storytelling, news angles and reactive opportunities.
• Act as a trusted advisor to teams across the business, providing advice on internal and external communications, and developing and embedding a consistent narrative and tone of voice.

What you'll need to have (our must-haves)

• Degree in PR, Communications, Journalism, Marketing or a related discipline, or equivalent experience.
• Previous experience in PR and internal communications, ideally within healthcare retail or FMCG sectors.
• Clear communicator, with the ability to draft, edit and adapt content for different audiences at pace and to a high standard.
• Innovative thinker with a passion for storytelling, able to translate complex or sensitive information into clear, engaging and accessible content for colleagues and customers.
• You can engage with media, creators and internal stakeholders at all levels.
• Strong proficiency in day-to-day communication tools (e.g. Microsoft 365, Teams, SharePoint, Viva Engage)
• Confidence using or learning tools such as Poppulo, basic web editing and simple video or design tools, with a focus on producing clear, high-quality content rather than technical complexity.

Rewards designed for you

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

There's lots more in our benefits and discounts, MyBoosts - there to give you that little lift in your everyday. Find out more at boots.jobs/rewards. Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.

A bit about us

At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

What's next

If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.

We hope to hear from you soon.

Be brilliant with Boots.