Assistant Brand Manager - Kenco Coffee

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Company Description

Shape the Future of One of the UK's Fastest-Growing Coffee Brands

At JDE UK, big things really do happen over a great cup of coffee. Home to iconic brands including Tassimo, Kenco and L'OR, we're uniting our winning portfolio under one bold ambition: to become the number one coffee business in the market.

We're already a powerful #2 in the Instants category, and with Kenco now driving almost 50% of total category growth, we're at a pivotal and incredibly exciting moment. That's where you come in.

We're looking for passionate, creative, entrepreneurial thinkers who want to make a real impact. If you thrive in a fast-paced environment, love bringing ideas to life, and want to help shape the future of a household-name brand-this is your opportunity.

Job Description

As part of the Kenco brand team, you'll play a vital role across the full marketing mix. You will lead Kenco's BTL activation and help deliver the brand's major category-growth initiatives. This is a hands-on role where your ideas matter and your execution creates real impact on shelf and online.

You'll work across social, digital, shopper, communication, innovation, packaging, in-store activation, and brand performance tracking-building relationships with both internal partners and top-tier creative agencies.

If you're ambitious, collaborative and eager to grow, you'll thrive here.

What You'll Do

• Drive and execute the Kenco BTL communications plan, with exposure to social, digital and shopper touchpoints
• Act as a brand guardian, partnering with creative, shopper, and media agencies
• Champion your brand and category, working with local and global stakeholders
• Support portfolio and range management, leading adaptation projects, packaging artwork development and in-store deployment
• Track brand and portfolio performance, supporting trade & marketing teams with actionable insights
• Partner with Shopper Marketing to deliver exceptional POS activation
• Manage and track the local marketing budget, ensuring timely and on-budget delivery
• Conduct competitor and market reviews to help shape strategic plans
• Support the wider Instants team on key projects and initiatives

Qualifications

What You'll Bring

• Experience executing digital and shopper communications across social media, websites and digital channels
• Previous marketing experience, ideally within FMCG
• Strong analytical and data-interpretation skills
• Proven project-management capability
• Excellent communication skills and the ability to build strong relationships
• An entrepreneurial, proactive mindset-this business moves fast and so do we
• A positive, can-do attitude

Nice to Have

• 1-2 years' experience as an Assistant Brand Manager within FMCG
• Experience in simple design activation
• A natural affinity for data and insights

Education

• Degree-level qualification

Additional Information

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