Assistant Brand Manager

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Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller's London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets - UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Assistant Brand Manager

We have an exciting opportunity to join our dynamic and business-critical Brand Marketing team, where the Assistant Brand Manager will be central in supporting the development and future growth of a leading brand in our portfolio. Working closely with the Marketing Manager, this role will help to build brand equity, long-term value and consumer engagement; working with stakeholders of all levels across and outside the business to deliver a category leading communications plan.

Key accountabilities

The Assistant Brand Manager is responsible for the following key outputs and accountabilities:

Activity planning

• Take lead in development of an engaging brand social media plan; translating global content and adding locally created content to drive relevance and build meaningful connections to recruit consumers to the brand
• Work closely with agency partners to deliver quality creative adapts in line with media plan or other key marketing initiatives; leading project management from briefing to execution and fostering exceptional working relationships.

Brilliant activation

• Support the content and ambassador agencies in development and delivery of exciting relevant local content as part of the social media and ambassador plans
• Project manage selected initiatives with excellence, energising and influencing the cross-functional and external teams to ensure successful implementation of plans
• Brand lead tactical PR & trade initiatives
• Support across the board large ATL campaigns (including partnership initiatives)
• Support across E&E initiatives

Ongoing measurement

• Understand and apply consumer and market insight to planning process
• Review and adapt plans to meet commercial and brand performance targets
• Budget and POS management for relevant projects
• Support regular Brand performance tracking to meet commercial and consumer brand performance targets and including specific ownership of 0.0% performance

Experience required

• Experience in FMCG or drinks brand activation in the UK are a benefit
• Proven experience in managing projects through to successful completion
• Be able to demonstrate an understanding of marketing as well as commercials
• Experience in managing relationships beyond direct control
• Demonstration of ability to communicate on many levels - up and down, internal, external and to influence and achieve results through others

Key attributes of the successful person

• Interpersonal skills: build positive relationships at all levels both internally and externally
• Communication skills: be capable to clearly and coherently deliver inspiring ideas
• Ability to influence, persuade and negotiate effectively
• A proactive initiator: positive, hands-on attitude
• Willingness to learn and ambition to develop
• Flexible operator: able to balance 'big company' attitude with the resourcefulness required to achieve results within a small team
• Demonstrate personal accountability in project delivery
• Effective project management skills
• Results driven: fits naturally within a strong performance culture
• Ability to work in cross functional, multi skilled and multi-cultural environments
• Stability of performance under pressure
• Natural intrigue and interest in audience insights, trends and culture

Whats on tap

• Annual bonus
• Private pension
• Medical and Dental insurance
• Life assurance
• Beer allowance

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.