Analytics & Reporting Manager

BRAND: Zenith
Job Function: Technology
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are looking for a Looker Studio Analytics & Reporting Manager to create clear, compelling, and interactive reports that visualise media investment performance for a major global fashion retailer.

This is a highly autonomous role that will suit a data obsessive that can derive meaning and present it to a non-technical from often large and complex datasets.

Fundamentally, a love of data, curiosity and the desire to learn a lot in a short space of time will be what success in this role is measured on.

Responsibilities

• Design and develop Looker Studio dashboards to visualise media investment, campaign performance, and marketing KPIs.
• Implement effective storytelling through data, ensuring dashboards are intuitive and aligned with business needs.
• Build custom calculations, filters, and blended visualisations within Looker Studio.
• Optimise dashboard performance, user experience, and accessibility.
• Collaborate with stakeholders to understand reporting needs and refine visualisation outputs.
• Provide documentation and basic user training on dashboard functionality.
• On-going training and support of the account and wider agency network team in on-going ad-hoc analytics projects
• Involvement in reporting on Data Governance and taxonomy compliance
• To be the 'Go-to' resource on any data, analytics, visualisation issues for the client and Zenith team.

Qualifications

To be successful in this role you will need:

• Advanced Excel user (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling)
• Previous experience working with large scale digital media campaign data at either agency or publisher.
• Intermediate SQL and knowledge of Python for automation tasks.
• Familiarity with modern data stack - particularly pre-configured API tools such as Funnel/FiveTran/Adverity and exposure to a data warehouse product - Databricks/GBQ/Snowflake would be ideal. Not expecting hands on experience in engineering but familiarity with the processes of creating pipelines and data modelling would be hugely beneficial as the role will involve heavy collaboration with a Data engineer.
• Certification or experience in Looker studio would be great but experience in mainstream BI tools such as PowerBI or Tableau is essential.
• Previous experience in employing taxonomy for media investment reporting and assessing the consequential effects of non-compliance
• Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial
• Comfortable presenting complex data analytics to a non-technical audience
• Strong knowledge of media investment metrics (e.g. CPM, CPA, ROAS, attribution, share of spend).
• Experience working with main digital media data sources (e.g., Google Ads, Meta, DV360, SA360, CM360, GA4).
• Excellent data visualisation and UX/UI skills to present complex data in a clear and engaging way.

Additional information

Zenith International has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.