Analytics Manager

BRAND: Zenith
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Publicis Alchemy is an innovation engine at the heart of one of Publicis Media's largest global pharmaceutical partnerships. Built by Publicis Groupe with a bold ambition - to Make It Better and Better - our mission is to transform the way media connects with people and ultimately helps make life better for patients around the world.

We're a collective of exceptional thinkers, creators, and innovators united by curiosity and driven by purpose. Here, collaboration isn't just encouraged - it's essential. Operating within a vibrant global ecosystem, we bring together diverse perspectives to push boundaries, embrace new possibilities, and redefine what's next in healthcare communications.

Join us. Help us make it better, and then make it better again.

We are seeking an exceptional Analytics Manager to lead reporting and analytics for the ex-US global business. Working closely with the London-based ex-US account team, US-based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.

This role is responsible for developing measurement frameworks, managing multi market reporting, and delivering analytical insights that drive strategic decision making and campaign optimisation. The Analytics Manager oversees data collection, validation, and integration across 30 international markets, ensuring accuracy, consistency, and timely delivery of analytical outputs.

Acting as the strategic bridge between the US based Analytics team and London based activation teams, the Analytics Manager ensures alignment on priorities, seamless cross regional collaboration, and a unified approach to measurement and performance analysis. This role requires strong technical capability, stakeholder management, and the ability to translate complex data into clear, actionable insights.

With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements, and confidently balance client, agency, and team needs to drive long-term impact and consistency at scale.

Responsibilities

RESPONSIBILITIES:

Measurement Frameworks & Reporting Excellence

• Oversee central digital activation and global reporting requirements, including the development of reporting templates such as mid campaign reports and PCAs.
• Build and maintain measurement frameworks with clearly defined business, marketing, and media KPIs.
• Ensure consistent adoption and use of dashboards, reporting structures, and performance tracking tools across markets.
• Lead the creation of consolidated datasets that support forecasting, strategic planning, and performance evaluation.

Advanced Analytics & Insight Generation

• Lead sophisticated analysis to deliver clear, data driven solutions and actionable recommendations to business challenges.
• Plan, manage, and execute analytical workstreams that support campaign strategy, planning, and optimisation.
• Provide analytical and reporting support to the Central Digital Activation team to ensure continuous performance improvement.
• Identify and apply appropriate testing methodologies (A/B, multivariate, incrementality) to evaluate and enhance digital marketing performance.

Data Management & Governance

• Lead the collection, validation, and integration of data from 10 international markets, ensuring accuracy, completeness, and timely delivery.
• Maintain high standards of data governance, quality assurance, and documentation across all analytical outputs.
• Build and maintain consolidated datasets that support multi market reporting and strategic insight generation.
• Ensure alignment with existing data governance principles and analytics best practices.

Cross Regional Collaboration & Stakeholder Engagement

• Act as the strategic link between the US Analytics team and London based teams, ensuring alignment on priorities and seamless collaboration.
• Partner with stakeholders across multiple business lines to understand analytical needs and translate requirements into actionable insights.
• Serve as the day-to-day analytics lead for client stakeholders, managing requests, updates, and issue resolution.
• Coordinate project timelines, deliverables, and expectations to ensure high quality analytical outputs and strong client satisfaction.

Qualifications

SKILLS AND EXPERIENCE:

• Experience in data and analytics, ideally within digital marketing, media, or a multi-market environment.
• Proven track record in delivering insights, measurement frameworks, and evaluation projects.
• Experience managing internal and external stakeholders across regions or markets.
• Strong proficiency in SQL, including data extraction and manipulation from cloud platforms such as AWS.
• Hands on experience with BI and data visualisation tools (Power BI, Tableau, Looker Studio/GDS).
• Advanced Excel skills (pivot tables, VLOOKUP, macros, data manipulation).
• Experience cleaning, validating, and preparing datasets for reporting and analysis.
• Solid understanding of digital marketing metrics, attribution, and performance measurement.
• Knowledge of testing methodologies such as A/B testing and multivariate testing.
• Familiarity with data governance principles and data quality processes.
• Ability to translate complex analytical concepts into clear, actionable insights for non-technical stakeholders.
• Strong presentation skills with experience delivering insights to senior stakeholders.
• Highly organised, detail oriented, and able to manage multiple workstreams simultaneously.
• Proactive problem solver with strong ownership and accountability.

Beneficial

• Understanding of digital media buying platforms (Facebook Ads Manager, Google Ads).
• Awareness of advertising and marketing technology (ad servers, verification tools, tracking).
• Familiarity with programmatic buying concepts and media planning processes.
• Experience working with cross functional teams including analytics, activation, strategy, and client services.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

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