Analytics Manager

BRAND: Starcom
Job Function: Data Sciences
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

As a Global Analytics Sr Analyst, you will report directly into the Global Reporting and Analytics Manager of the account. You will be a key member of the Analytics team responsible for campaign analysis & reporting across multiple global work streams.

This is a relatively front-facing analytics role - The ideal candidate has strong experience in understanding media analytics concepts and practices, but also as a strong communicator, constantly managing communication with their analytics team, as well as global and local agency teams.

Responsibilities

• Aid team in building Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs
• Constant contact & collaboration with local market agency teams to gather media reporting, insights and analysis to then synthesize into a global summary
• Collaboration with global strategy and media teams in development of final client deliverables (media guidelines, data delivery, campaign performance reporting, measurement plans, etc)
• Assist local market agency teams with Global measurement, data validation and ad-hoc reporting requests
• Provide actionable insights and recommendations in collaboration with strategy and performance teams
• Collaborate with other Analytics teams (Advanced Analytics, Data Engineering/Dashboarding, etc) on data efficiencies and analytics opportunities
• Perform regular quality assurance/quality control checks to ensure local data sets are processing accurately in Global reporting platform
• Understanding of how to work large data sets from multiple sources to govern/clean the data

Qualifications

To be successful in this role you will need:

• Foundational knowledge of Media buying/planning/activation
• Experience in Media, Analytics and related fields
• Proficient skills using MS Office
  • Excel: Pivot tables, common formulas (Vlookups, IF functions, etc)
  • PowerPoint: Putting together client facing decks (campaign reporting, measurement strategies, etc)
• Conceptual understanding of media analytics & measurement concepts
  • Brand Lift Studies, Site Analytics, Media Mix Modelling, Taxonomy Development, Conversion Tagging, TV Attribution, MTA, Creative Testing, etc
• Understanding of media KPIs across digital (e.g., display, video, social, search), linear (TV/radio), and/or streaming platforms.
• Experience with data processing, governing/cleaning and visualization tools
• Experience partnering with media buyers, marketing strategists, creative teams, and/or data engineers
• Excellent organizational skills and attention to detail a must

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).