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Affiliate & Partnership Manager

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Company Description

As an Affiliate and Partnership Manager you will be supporting Greene King to drive new customer acquisition & frequency through optimising partnerships & affiliates.

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what's wholly British, the pub experience.

Job Description

Your role as An Affiliate & Partnership Manager

  • Collaborate with Pricing Strategy Lead and specific brand / format teams to understand role of partnerships & affiliates now & in the future as part of brand & price proposition.
  • Optimise relationships with current partners & ensure strong representation on platforms (e.g. Blue Light Card, AA), acting as a key point of contact day to day to drive transaction growth with optimal discount level.
  • Partnership & affiliate expert in Greene King - continuously up to date on how partners are evolving, how competitors are using partners & affiliates and new partners available. Present opportunities to marketing teams support new customer acquisition.
  • Ensure partners uphold a high standard and adhere to advertising guidelines, and maintain positive representation of all Greene King (brands & formats) deals, offers and Ts and Cs
  • Utilise full Greene King insight suite to measure impact of partnerships on customer metrics (new customer acquisition, frequency, transaction), market share and internal performance metrics.
  • Work with Analyst teams in Pricing, Digital & Division to understand specific KPIs (such as Return on Investment, Conversion Rates) and share with key stakeholders in an engaging and concise way.
  • Collaborate with Digital including Loyalty team to plan role of external partnerships alongside development of Greene King Loyalty programme and ensure complementary approach.

What you'll bring...

  • Demonstrable track record in brand and digital partnership activations
  • Solid understanding of commercial, and technical foundations including use of 1PD and tracking/tagging
  • Demonstrate ability to wear multiple hats - hands on execution, optimisation, planning, managing relationships etc.
  • The industry is exciting for you
  • Inquisitive nature
  • Ability to simplify insight and tell a story with the data
  • Enjoy collaborating, working with multiple teams across the business and building relationships externally with partners
  • Happy to challenge the status quo using your insight
  • Attention to detail
  • Balance the commercial view with the customer need
  • Helpful and supportive - this is a business partnering role
  • Stakeholder management
  • Working across multiple brand
  • Distilling data & sharing insight
  • Online tracking
  • Preferred experience working specifically with external partners & affiliates

#LI-AP1

Qualifications

Additional Information

We're all about rewarding our team's hard work, that's why...

You'll receive a competitive salary, pension contribution as well as:

  • The chance to further your career across our well-known brands - as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
  • Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
  • Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
  • Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
  • Refer a friend - who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
  • Wagestream - access your wage before payday for when life happens.
  • Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...

Affiliate & Partnership Manager

Greene King
Burton upon Trent, Burton-on-Trent, UK
Full-Time

Published on 22/12/2024

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