Partnerships Program Manager - SMB Growth
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Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small businesses adopt the right solutions to grow their business.
Responsibilities:
- Build a world-class affiliate/parternship program in EMEA that aligned with global strategy but considers country nuances as well, focusing on quality new SMB advertisers growth
- Identifying new strategic partner opportunities in the region with clear opportunity sizing & developing a strategic execution plan
- Manage versatile partnerships from fortune 500 companies to individual content creators by creating commission strategy, recruitment strategy and growth strategy
- Have a good understanding of regional, country and partner segmentation nuances to improve regional recruitment and partner activation efficiency, especially for UK, France, Germany, Spain, and Italy.
- Strong communication skills to expertly communicate our value proposition with partners and maintain daily communication to improve partner performance to achieve business goals
- Partner closely with internal teams (sales, marketing, creator teams as well as DE/DS teams) for partner pipeline, recruitment, product enhancement and reporting
Qualifications
Minimum Qualifications:
- 5+ years experience in affiliate marketing, channel sales or agency recruitment, knowledgable in affiliate marketing and partnership management
- Strong ability to manage and grow influencers, media agencies, and brand partners to achieve business goal
- Excellent communicator and comfortable managing multiple tasks, engaging and influencing with cross-functional groups
- Knowledge of social media, mobile apps, and selling advertising products (self-serve platform, auction, and biddable form of digital advertising buying) with a customer centric mindset. SMB insights is a plus
- Data-driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication
Preferred Qualifications:
- Solutions-oriented with strong problem-solving and strategy development experience
- Detail-oriented to find solutions for clients while improving internal processes and delivering feedback
- Strong executive presence and ability to remain calm under pressure
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up
- Self-starter and motivated to learn and strong oral & written communication skills for internal and external forums
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.