Affiliate Manager - Global

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Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

As the Affiliate Manager - Global, you will be responsible for developing and executing the strategy and framework for all affiliate and partnership activities across Europe, Canada, and LATAM.

Reporting to the Head of Affiliates, you will manage a team of 7 employees and be responsible for their performance, training, and development.

If you have a strong background in affiliate management, a proven track record in driving successful affiliate programs, and the ability to manage and inspire a team, we invite you to apply for this exciting opportunity to contribute to our global affiliate operations.

What you will do

Strategy and Planning

• Build the 3-year strategy & framework for all Affiliate & Partnerships activity in Europe, Canada and LATAM.
• Manage budgeting and forecasting cycles to align with financial targets set quarterly delivering YoY growth in acquisition.
• Drive change, adopting new channels and capabilities/platforms as they arise. Clearly describing commercial benefits of changes as they are delivered.
• Ensure compliance with affiliate program guidelines, policies, and legal requirements.
• Responsible for planning, coordinating, analyzing regional Affiliate performance, including impact on KPIs. E.g. ROI, pNGR and pGP (gross profit), FTDs, CPDs, Rev-Share, Conversions Rates etc.
• Negotiate T1 agreements with top affiliates and partnerships.
• Build and maintain strong, long-lasting relationships.

Marketing Effectiveness

• Oversees all Affiliate & Partnerships activity. Accountable for the team`s performance, including achievement of key KPIs and commercial targets. Conduct weekly team meetings to follow up on tasks and make sure the team is on track with their KPIs.
• Maintain strong relationships with key Affiliates to ensure leading edge acquisition techniques are deployed, market opportunities are actualized, and technology changes are shared within the company on a regular basis.
• Build and maintain strong, long-lasting client and publisher relationships.
• Work closely with the Affiliate Operations Team Lead to ensure smooth transactions of affiliates' data to the Affiliates' management system (Entain Affiliate Platform).
• Work to high quality standards, ensuring errors in execution (creative, audience, proposition) are always registered, and minimized.
• Responsible for creative and proposition strategy used in the Affiliate & Partnerships (in conjunction with brand promotional teams) to optimise performance by channel.
• Manage Weekly / Monthly / Quarterly reporting and review cycle, demonstrating how Acquisition has progressed in terms of both it's financial targets and its innovation roadmap.
• Cross functional team collaboration and stakeholder management e.g. works closely with key stakeholders (Brand, Compliance, Legal, BI etc.).
• Responsible for ensuring that all Affiliates' activity is sufficiently monitored, tracked and evaluated by the team using Affiliate tracking tools in Entain Affiliate Platform and internal analytical reports thus ensuring positive NGR and Gross Profit.
• Reporting to P&L owners on aggregate PM performance across week / month
• Work closely with the brand teams to ensure that ad copy and promotional messaging are aligned to the core brand principles.
• Track, detect and monitor for fraud.

Innovation

• Collaborate with Mar-Tech/BI teams for product innovations and or development (e.g. platform capability).
• Work closely with CRO team to optimize visit-deposit funnel performance and implement initiatives to improve overall experience and therefore ROI for all major brands.
• Own the "test & learn roadmap", ensure a successful learning process and a reporting structure.

People Management

• Responsible for day-to-day management of a medium-sized team (up to 10 people).
• Recruitment, performance management, training and development.

Qualifications

• People management experience is required.
• Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.
• Experience in Digital Marketing - with significant hands-on and strategic online sports and gaming experience in Affiliation.
• Technical experience working with affiliate platforms (e.g. Mexos, Income Access)
• Demonstrated ability to think creatively and strategically; ability to articulate ideas clearly.
• Good understanding of User Journeys, UX, Usability, and Front-End technologies.
• Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority.
• Ability to communicate appropriately to different levels of stakeholders, using relevant levels of detail.
• Experience managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.
• High-level proficiency in MS Excel, PowerPoint, and Word.
• Strong understanding of digital advertising legislation and codes of practice.
• Excellent listening, negotiation, and presentation skills.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in the UK, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working - 2 days in the office
• Private medical insurance
• Pension scheme - matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days - 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn Learning

And outside of this, you'll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.