Affiliate and Referral Manager

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Affiliate and Referral Manager

Application Deadline: 1 February 2025

Department: Commercial

Employment Type: Full Time

Location: UK or Germany

Description

The Affiliate and Referral Manager for Retail is responsible for creating, managing, and optimizing the company's affiliate and referral marketing programs specifically tailored for Team Internet's retail brands.

This role focuses on acquiring new customers, growing sales through partnerships with affiliate marketers and incentivizing existing customers to refer new shoppers. The ideal candidate will have experience in retail marketing, a strong understanding of consumer behaviour, and a proven track record of developing and driving revenue through affiliate and referral channels.

We are a flexi-first business and value in-person collaboration and make an effort to get together when and where makes the most impact.

Key outcomes of the role

Strategy Development:

• Develop and implement a comprehensive affiliate and referral marketing strategy tailored to the retail industry, ensuring alignment with the company's overall sales and marketing objectives.
• Identify and develop relationships with key affiliate partners and referral sources within the retail space (domain and web presence products like webhosting, website builder ), including bloggers, influencers, coupon sites, and customer advocates.
• Set and monitor KPIs specific to affiliates, such as conversion rates, average order value, and customer acquisition costs and continuously optimise these
• The candidate will also be responsible for meeting monthly customer acquisition and revenue targets set out for the affiliate and referral channel.

Partner Recruitment and Onboarding:

• Recruit high-potential affiliate partners who can drive traffic and sales to the retail platform for domains and related web presence products, services.
• Establish and manage relationships with retail-focused affiliates, ensuring they are well-equipped to promote the company's products and have everything they need to succeed
• Onboard new referral partners, providing them with the tools, resources, and support needed to successfully refer new customers.

Program Management:

• Manage the day-to-day operations of the affiliate and referral programs, ensuring they run smoothly and deliver expected results.
• Monitor affiliate activities to ensure compliance with brand guidelines and retail standards.
• Analyze program performance metrics such as sales generated, click-through rates, and ROI, making data-driven adjustments to optimize results.

Content and Promotional Support:

• Create and distribute retail-focused promotional content, banners, and product links to affiliates and referral partners.
• Collaborate with the retail marketing , product teams to ensure that promotional materials align with current campaigns, product launches, and seasonal trends.

Incentive and Payout Management:

• Design and manage competitive commission structures for affiliates and attractive referral rewards for customers.
• Oversee the payout process, ensuring accurate and timely payments to affiliates and referral partners based on their performance.

Collaboration and Cross-Functional Work:

• Work closely with the e-commerce, merchandising, and customer service teams to ensure a seamless experience for referred customers.
• Coordinate with the legal and compliance teams to ensure that all affiliate and referral activities adhere to retail industry regulations.

Continuous Improvement:

• Stay updated on retail industry trends, affiliate marketing best practices, and consumer shopping behaviors to keep the programs competitive and effective.
• Implement A/B testing to continuously refine and improve affiliate and referral marketing efforts.

Reporting and Analytics:

• Prepare detailed reports on the performance of affiliate and referral programs, including metrics like sales uplift, conversion rates, and customer lifetime value.
• Present insights and strategic recommendations to senior management to enhance program effectiveness and drive retail sales growth.

About you

• Have a passion for affiliate marketing, referral programs, or related roles, with a focus on the retail industry
• Bring demonstrable experience in developing and implementing a successful affiliate and/or referral program is preferred
• Enjoy a fast-paced environment
• Bring the experience of retail marketing, e-commerce, or consumer goods
• Be curious, research, and ask questions
• Be result and target driven
• Excellent project management skills with the ability to handle multiple tasks simultaneously
• Demonstrate excellent communication skills, both oral and in writing along with strong relationship building skills
• Have exceptional organisational skills and attention to detail
• Be a creative thinker, always thinking "how can we"
• Show a strong desire to succeed and make a difference

Experience and skills that will help you succeed

• Proficiency with affiliate marketing platforms, retail analytics tools and e-commerce software
• Ability to analyse data, identify trends, and make data-driven decisions
• Familiar with HubSpot as a CRM to record retails

What's in it for you?

There are many reasons to come on board our team of talented professionals, but here are just a few...

• Made from different but connected brands and services, we work collaboratively with passion and open minds to harness our collective strength and diversity - making the impossible, possible
• We prioritise individuality, open communication and sustainable scaling strategies that allow us to grow together while keeping the originality of each brand and team member intact
• We're big believers that having the right people to get the job done is more important than where you are and encourage our teams to decide their ways of working
• Because our company spans so many locations, languages and disciplines, we avoid enforcing unproductive, one-size-fits-all corporate guidelines
• We offer a great work environment in an internationally successful enterprise in the online services industry

If you need assistance completing an application for a position with us or need us to make any reasonable adjustments, please reach out to our Recruiting Team at talent@teaminternet.com