Ad Tech Business Director

BRAND: Zenith
Job Function: Technology
Location: London, United Kingdom
Experience Level: Management
Workplace Type: Hybrid

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Are you a digital ad tech leader who thrives on driving innovation, shaping global strategy, and enabling transformational change? We're looking for an Ad Technology Business Director to join our global team on an initial 12-month fixed-term contract, leading strategic technology and data initiatives across 40+ markets for one of the world's biggest CPG brands.

This is a high-impact role where you'll collaborate with local, regional, and global stakeholders to bring cutting-edge advertising technology, data solutions, and operational excellence to life. You'll be the bridge between product, technology, media activation, and market teams-ensuring seamless delivery of both day-to-day support and major strategic projects.

Responsibilities

What you'll do

• Oversee TAAG Ad Operations Team to ensure streamline implementation and optimal set-up
• Oversee Data Governance individuals to establish and enforce global governance frameworks and best practices to ensure compliance, scalability, and operational excellence of client taxonomies.
• Work with audience specialist to establish deep audience data solutions connecting multiple data sources to establish one single truth of our consumers.
• Support successful global media reporting of planned and purchased data into a central dashboard solution.
• Work closely with verification partners on optimal set up to ensure market compliance of Magnum and PMI brand safety protocols and adherence to their Marketing Code
• Drive global DCO roll out with proprietary agency solutions across markets by working with key stakeholders to identify challenges and develop optimal solutions and workflows
• Develop and implement data, tech and analytics roadmaps aligned with client's business transformation and growth priorities which is clear, realistic but ambitious vision for the role that Publicis will play in delivering Data and Analytics capability
• Facilitate integration of ad tech platforms with martech, commerce, and retail media technologies, ensuring data accuracy and measurement integrity.
• Enhance campaign performance, support market onboarding and training, and drive the adoption of best practices across teams.
• Provide guidance and insights on emerging technologies and regulatory topics, including data privacy, identity, clean rooms, blockchain, CDPs, and metaverse applications.
• Implement analytic solutions with analytics manager that contribute towards driving YoY performance growth through forecasting techniques
• Host monthly sessions with global and regional client teams to share knowledge and upskill team members.

Qualifications

What you'll bring

• Strong understanding of the digital landscape, specifically the connection between various digital platforms (e.g. DV360, Google Campaign Manager, SA360, DSPs)
• Working knowledge of Dynamic Creative Optimisation tools and strategies (DCO)
• Successful track record of creating and overseeing the delivery of change management programmes in a regional or global matrix organisation
• An inspirational thinker who can create a clear and powerful vision for teams and clients to align to and manage the delivery of that vision from start to finish
• A strong communicator who can build a convincing narrative and powerfully present the agency's ideas and plans to senior client stakeholders.
• A commercially minded operator, comfortable managing the financial elements of programme delivery including profitability management, resource utilisation and commercial proposals.
• Able to identify when to escalate potential issues before they become a problem.
• Positive and well-informed, able to think quickly on your feet, not afraid to speak up and can defend their point of view without being dogmatic.
• Strong analytical skills and able to understand and interpret data; to identify trends, opportunities and make strategic arguments.
• Exceptional attention to detail and ability to quickly spot and correct mistakes and inconsistencies in data
• Experience working in Global and/or Regional roles
• Agency experience preferred

If you're ready to shape the future of global ad technology and guide a major global brand through its next wave of digital transformation, this 12-month fixed-term opportunity is your chance to make an immediate impact.

Additional information

Zenith International has fantastic benefits on offer to all of our employees, full details of which are shared when you join. This includes the classics like Pension, Life Assurance, Private Medical, as well as Reflection Days, Shared Parental Leave, and spans other initiatives like:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.