Acquisition Marketing Manager

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Laundryheap is an on-demand laundry and dry-cleaning service redefining the convenience of cleanliness. Operating globally, we are committed to delivering exceptional services with speed and efficiency, all while making a positive impact in the communities we serve. Join our team and be part of a fast-growing, innovative company shaping the future of laundry care.

Role Overview:

We are seeking a highly skilled and results-driven Acquisition Marketing Manager to join our Marketing team of 5 in India and the UK. Reporting to the CMO, you will play a pivotal role in driving new customer growth through innovative and effective paid marketing strategies across our core territories. This role requires a blend of both hands-on skill and strategic & creative thinking as well as expertise in ensuring campaigns are locally nuanced and globally impactful.

Key Responsibilities:

• Campaign Ownership: Design, execute & optimise paid digital campaigns across multiple digital channels to drive acquisition for both web and app platforms.
• Growth Strategy: Develop & implement experiments to uncover new growth levers, ensuring continuous improvement in campaign performance.
• Data-driven Decision Making & Analysis: Extract, analyse, and interpret campaign data to identify trends, derive insights, and report internally.
• Creative Planning: Collaborate with internal & external teams to develop creative assets informed by customer insights, industry best practices and identified testing requirements.
• Agency Management: Oversee external agencies to ensure they deliver results aligned with strategic goals, fostering strong partnerships & focusing on constant growth.
• Collaboration & Stakeholder Management: Build and maintain strategic relationships across teams, ensuring seamless communication and alignment with company objectives.
• International Outlook: Plan & run campaigns with deep consideration of regional and country-specific requirements; balancing global strategy with local activation needs.

Requirements

We'd like to hear from you if you have:

• Minimum of 5 years experience of hands-on experience running digital marketing campaigns for a consumer brand operating across multiple countries & languages.
• Strong expertise in managing paid digital channels (e.g., Google Ads, Meta, TikTok, programmatic, etc.) for both web and app campaigns.
• Proven track record of managing activity to KPIs such as CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale.
• Experience with growth experimentation, and a/b testing.
• Strong analytical skills & a data-driven mindset; comfortable working with large datasets to create actionable insights.
• Interest in using customer knowledge to inform and enhance creative development & audience planning.
• A proactive, agile thinker with a growth mindset.
• Proven ability to manage agencies effectively, holding them accountable for delivering results.
• Strong relationship-building skills with the ability to manage cross-functional stakeholders strategically.
• Familiarity with digital creative best practices and an ability to plan proactively for content needs.
• Ability to commute to the office (a We-Work location in Central London) a few times a month.

Work Schedule and Patterns:

• 9-hour shift (8 working hours)
• Monday to Friday
• Hybrid Role, London Based

Note:

• Candidates who have a valid permit to work in the UK can only apply for the role.
• Immediate joiners are preferred.
• This is a Hybrid/WFH role.

Why Join Us?

At Laundryheap, we're revolutionizing how people manage their laundry and dry cleaning. As a fast-growing global company, we offer an exciting opportunity to make a real impact while working in a dynamic, innovative environment.

Here's why you'll love being part of our team:

• Collaborative Team: Join a talented and supportive Marketing team spanning the UK and India, where teamwork drives success.
• Strategic Impact: Take ownership of customer acquisition strategies and directly shape the future growth of our business.
• Global Reach: Work on campaigns that influence diverse markets around the world.
• Career Growth: Be part of a rapidly scaling company with endless opportunities to grow and lead.
• Innovative Culture: Bring your ideas to life in a company that values creativity and data-driven decision-making.
• Purpose-driven: Make an impact not just for customers but for the planet, as we prioritize sustainable practices.

Step into a role where your expertise shapes the future of on-demand services. At Laundryheap, we thrive on ambition, proactivity, and a can-do attitude. If you're a confident decision-maker ready to make an impact, we'd love to welcome you to our dynamic international team. Don't miss this opportunity-apply today!