Content Marketing Manager

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The Company

With a focus on anti-corruption, human rights, labour and environment, our mission in alignment with the United Nations Global Compact principles is to support organisations worldwide to adopt sustainable and socially responsible policies, and to report on their implementation.

Our goal is to help create a business environment in which organisations are committed to doing business with integrity and transparency, while avoiding corruption of any form by complying with the anti-corruption laws of every country in which they operate.

Our Mission is to empower our clients to be catalysts of ethical change, while delivering better business outcomes through efficient and impactful third-party risk management which drives transparency and elevates ethical standards.

Our Vision is to support businesses globally to operate and govern ethically, with integrity and transparency - ensuring human rights and the environment are respected for the benefit of the global community.

Our Values

The values which make up the business.

• Accountability. We are accountable to ourselves, our clients, our team and our world.
• Empowerment. We trust in and empower our people to ignite creativity, initiative and decision-making to drive innovation and exceed client expectations.
• Collaboration. Collaboration, respect and teamwork are central to our spirit of shared responsibility and the celebration of collective achievement.
• Diversity. Individuality, vulnerability and diversity are encouraged and celebrated. Open communication inspires courageous action and ensures everyone feels valued and included.
• Partnership and Client Centricity. We build ensuring partnerships with our clients by actively listening to, delivering and exceeding their expectations to power positive change.

Role Purpose

As a Content Marketing Manager you will play a pivotal role in crafting, executing, and optimizing compelling B2B content and partnership strategies across various digital platforms to enhance our brand presence and drive engagement. You will collaborate with cross-functional teams to produce high-quality content that aligns with business goals, resonates with target audiences, and fosters meaningful connections. Your ability to combine creativity with data-driven insights will be essential in steering campaigns that both captivate and convert, ultimately contributing to the company's growth and success.

What will you do

• Develop and execute a comprehensive B2B content marketing strategy to support business objectives and brand positioning.
• Create, edit, manage and distribute high-quality content across various digital channels, including blogs, social media, websites, and email campaigns. All with the goal of inspiring compliance, risk, procurement and legal professionals to comply with best practices and be a catalyst for ethical change throughout their value chains.
• On hand to pen regular content of your own while also working collaboratively with internal and external content producers, such as external production agencies and internal product leads and Subject Matter Experts.
• Collaborate with cross-functional teams and external agencies, including design, product, sales, and leadership to align content initiatives with overall business goals and to ensure all content produced is aligned with values, mission and vision.
• Audit content on a ongoing basis to ensure adequate coverage of top, middle and bottom of funnel content across key risk verticals and themes.
• Utilize data-driven insights to optimize content performance and make informed decisions on future campaigns and investments
• Manage and maintain the content calendar, ensuring timely delivery and consistency of messaging. This role will have broader responsibility for the global marketing calendar in collaboration with the global marketing function.
• Stay up to date with industry trends and best practices to continuously improve content strategies and tactics in line with Third Party Risk Management (TPRM) and particularly our key risk areas of anti-bribery and corruption, sustainability, human rights, modern slavery and cyber risk.
• Measure and report on the effectiveness and ROI of content marketing efforts, using analytics to drive continuous improvement.
• Foster partnerships with external influencers, publishers, and media outlets to amplify content reach and impact.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
• Coordinate with the global marketing team to ensure alignment and consistency of content across regions and be confident to report on your findings, successes and any challenges.

Who you are

• Bachelor's degree in Marketing, Communications or Business Management
• Copywriting and editing should be a core part of your professional experience
• Content creation (editorial, visual, web, video), ability to direct others and experience self-generating content
• Content audit, to ensure appropriate content across top middle and bottom of funnel and key themes
• Social media management - extremely comfortable contributing to social media strategies and feeding into and executing on social media campaigns
• Must have tools:
  • Hubspot or equivalent Marketing Automation Platform - at least 3 years hands on use
  • Wordpress or equivalent CMS - comfortable creating and editing pages, working with variety of templates, utilising different media types
  • Elementor - desirable
  • Microsoft Office Suite

What else do you need to know

This role sits within the marketing team. The role will work alongside global marketing, sales and commercial teams in EMEA, North America and APAC.

This job description does not provide all the duties and responsibilities for this role. It is expected the role holder will undertake duties as needed and directed by the manager and the company.

We provide competitive compensation and a professional atmosphere. This is a collaborative and inclusive work environment where individuals strong on aptitude and positive attitude will have opportunities to grow their professional careers through working with some of the most advanced technology and talented developers in the business.

We are an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at peopleandtalent@ethixbase360.com for assistance.

Please visit our website to learn more:

https://ethixbase360.com/

We promote information security.