Account Manager (Brand)
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ABOUT US:
Creightons is the brand trading name of Creightons plc, a UK based health and beauty specialist established for over 50 years and listed on the London Stock exchange. Creightons brands are present in over 50 Countries worldwide operating directly with many of the best and largest health and beauty specialist retailers across the globe such as AS Watson, Walgreens Boots, Sainsburys, Tesco and Asda.
The company has a reputation for exceptional customer service and consistently leads the way forward in product and brand development. They are award winning with customers for service, quality, and innovation.
Are you looking for a great career in the beauty industry? Look no further than Creightons and our award-winning portfolio of highly innovative, trend led brands - all manufactured in our own factories in the UK.
ROLE DESCRIPTION
We are looking for an Account Manager to drive forward our amazing portfolio of beauty and wellbeing brands.
The Account Manager role will be responsible for all sales and commercial elements of the customer relationship with a key retail account, driving sales and profit/margin performance and ensuring high levels of customer service at all times.
We are looking for candidates with account management experience across drugstore, grocery and beauty channels.
The role reports into Head of Branded Sales.
ROLE RESPONSIBILITIES
Commercial and Sales Management
- Initiate and drive a strategic trading sales plan in each key account to maximise the business and total sales growth to agreed acceptable contribution margin targets.
- Identifying and actively pursuing new brand opportunities to achieve required listings /revenue targets.
- Prepare pricing quotations and communicate to customers alongside agreed compelling sales proposition bespoke to that customer.
- Price negotiation with customers within agreed limits.
- Management of customer growth-based terms to ensure ROI.
- For key accounts produce activation plans including;
- Merchandising - shelf location and adjacency
- Distribution (number of stores).
- Promotional plans utilising all relevant options within that retailer.
- Range - ensuring optimum sku range.
- Online presence and execution plan, in co-ordination with Brand Manager.
- Managing product commercially throughout its lifecycle (impact of cost increases/change of specification)
- Producing sales budget to include sales/ margin and retailer/terms spend - tracking results and re-planning as necessary, on a monthly basis.
- Tracking adherence to sales budget and reporting to the business shortfalls/gains. Managing up front potential risks/opportunities.
Customer Management
- Managing the key account interface with customer teams to include buyers and supply teams.
- Understanding of customer processes + requirements of a vendor; including supplier KPI's and full understanding of category review schedules and timelines for each category.
- Responsible for leading the generation, preparation, and commercial elements of customer presentations. This includes presentation and negotiation of product rationale, product positioning, competitive gap analysis, and price architecture definition based on guidance from brand manager.
- Day to day customer interface - driving and owning all meetings/calls including all meeting preparation and meeting minutes together with issuing and ensuring follow through is actioned and closed off.
- Overseeing that all brand/NPD launches are delivered on time against CPA and managed with relevant Customer teams.
Order/Stock and Forecast Management
- Forecasting demand for 12 weeks+ time horizons including promotional activity. To include launch forecasts, including final store numbers, stock allocation and agree stock holding levels at Customer depot/ stores.
- Monitoring EPOS performance - identifying issues and developing/implementing corrective action plans based on trend analysis.
- Gather intelligence of activities which will impact base forecast (promotions / additional space / seasonality) and manage through the forecast into the business.
- Management of exit plans on discontinued lines to minimise P+M exposure on stock holding and profitability impact.
- Management of Customer service levels and delivery shortages; ensure appropriate Customer teams are aware in advance of potential issues, including effective internal and external communication flow to resolve and expedite any issues.
THE IDEAL CANDIDATE
- Strong and organised account manager with 3-5 years' experience working with a multi-brand portfolio - able to command the day to day yet but identify future opportunities.
- Experience working grocery/beauty retailers is essential.
- Insightful and data driven.
- Flexible, fluid approach and able to react to change positively.
- Commercially astute and creative to generate win-win solutions.
- Driven and tenacious
- Excellent communication skills
- Insightful/data driven
- Flexible, fluid approach able to react to change positively
WHAT WE CAN OFFER YOU
- Competitive Salary & Benefits: We believe in rewarding the hard work and dedication of our employees with a comprehensive compensation package. Our standard benefits include Life Assurance, Employee Assistance Programme, Employee Benefits Platform to name a few.
- Dynamic Work Environment: Be part of a vibrant, collaborative team where innovation and creativity are encouraged.
- Career Growth: Take advantage of clear career pathways, mentorship opportunities, and the chance to take on new challenges and responsibilities.
- Inclusive Culture: Join a diverse and inclusive workplace where different perspectives are valued, and everyone is treated with respect and dignity.
- Impactful Work: Contribute to meaningful projects that have a real impact on our customers, community, and industry.