Account Manager

BRAND: Starcom
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Overview

The Client: Samsung UK

Samsung is one of the world's most loved brands. It was recently number two in the UK beating Coke and John Lewis. Their annual UK media spend is over £150 million across all media channels. Samsung is an extremely fast-paced client and there is a genuine client expectation for brilliant and innovative media thinking. They are a huge dynamic organisation and a leader in the Tech industry, pushing the boundaries and connecting consumers on another level. They like to think of Starcom as a business partner, not just an agency, we have a very close relationship with their internal media and marketing teams. Samsung aren't afraid of making last-minute changes so you have to be adaptable and working at full capacity 100% of the time. They are also a very ambitious client, eager to produce award-winning work and this is evidenced through the 4 shortlists we received recently across a breadth of products and categories for the upcoming Media Week awards.

The Team

The Planning team at Starcom build relationships with clients, partners, and internal and external colleagues to deliver powerful work that will grow our clients' businesses. Our goal is to become our clients' most indispensable partners by building roadmaps with them that will identify the quickest paths to growth. We work most closely with our

Strategy, Digital Data & Tech, Investment and Performance teams to ensure smooth management of the business overall. We put great emphasis on landing our new powerful Move People, Move Business proposition through the use of experience and intelligence-led systems and data. In one sentence: it is our collective job to deliver brilliant work, seamless operational management, and ensure that the work we deliver for our clients and our agency is profitable, enabling long-term partnerships.

Responsibilities

What will I be doing?

A Planning Account Manager on the Samsung UK account is an integral part of the team, playing a key role in the planning and implementation of campaigns across a variety of Samsung product divisions. This particular AM role will work on working across Mid-range smartphone, Promos, Services and B2B.

Here's a summary of the role's day-to-day responsibilities:

• Work collaboratively with internal specialists, media owners and clients during all steps of the planning process to deliver quality and innovative solutions for Samsung.
• Be a day-to-day point of contact for the client, responding to all requests with speed and enthusiasm within agreed deadlines, ensuring accuracy and attention to detail.
• Act as the day-to-day controller of budgets & plans across a broad portfolio of campaigns with the support of an Account Director
• Work with the other Account Manager on the team to ensure smooth running of the account, leading on client status calls, preparing for these meetings in a timely manner and taking responsibility for any actions that come out of them.
• Be a personable and supportive line manager for both Senior and Account Executives.
• Help to manage and allocate budgets across channels, keeping a diligent view of the financial process too.
• Deliver a high standard of mid/post-campaign reporting and analysis.
• Overall, we need you to be highly organised, have strong attention to detail, be comfortable juggling multiple campaigns at the same time and importantly be pushing to deliver work to clients that we as a team can be proud of.

Qualifications

In 6 Months' Time

You'll be fully settled into the role and comfortable with the fast-paced nature of the account, being adaptable to change and having a really strong understanding of the Hearables, Wearables and Domestic Appliance categories. You will have developed your knowledge of Samsung's key products as well as their core competitor sets through supporting the team with quarterly competitor deep dives.

Show a thorough understanding of planning theory across all channels whilst also becoming a super user of key planning tools with clear evidence of this knowledge being passed onto the wider team. I.e. the Telmar suite of products Surveytime for TGI/Touchpoints, the new PLAN for R&F as well as GWI for specific Samsung consumer insight.

Confident in allocating budgets to all media channels and providing rationales for why they should be on the plan, depending on the client's objectives. Presenting this to Samsung and then leading briefing activation teams and pulling together multiple media responses at once as part of the quarterly briefing process, with support from the rest of the planning team and strategy team where relevant.

Lead on implementing campaigns working closely with marketing and creative agencies, driving forward creative fulfilment and delivering a high standard of mid/post-campaign reporting and analysis. Be able to write strong performance insights and observations, analyse test results and provide conclusions with a view on what our recommendation should be going forward.

Think independently and delegate to Senior Exec and Exec where appropriate with a clear brief on tasks and being held responsible for the final output of any work that they produce, taking pride in everything we deliver to clients.

Additional information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).