Account Executive - Social and Influence

BRAND: MSL
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Entry
Workplace Type: Hybrid

Company description

We're a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence - all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Our Commitment
Diversity and inclusion is a core part of who we are at MSL. We're committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn't just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

There's an influencer out there for everyone, they're just waiting to be found. Knowing different discovery techniques, channel tricks, and finding new routes to hidden niches is how we uncover them.

So, this is about finding the right influential voice, not just the most followers. Turning that discovered
creator, into ground-breaking, award winning influencer marketing campaigns with some of the
world's biggest brands.

Show an understanding on the different aspects of Influencer and Social Media marketing, collaboration rather than distribution? Boosting or organic? IG vs YouTube?

This is an opportunity to build and activate influencer and social strategies, helping our clients connect with their audience.

Responsibilities

Key Skills & Responsibilities

• Support the team on running results-driven, strategic and robust campaigns that have maximum cut-through across
all areas (driving reach, strengthening brand image & positioning).
• Lead and manage the development and executions of influencer activities for Global and Local clients - Develop and present recommendations, evaluations, POVs and analyses to clients
• Manage client relationships, hosting regular client meetings
• Leading on client needs including toolkit development, influencer lists, influencer approvals, events etc.
• Identify and build strong relationships with influencers in line with client asks across all social platforms
• Perform and manage negotiations of commercially viable deals in-line with budget and client needs
• Negotiate deals and manage ROI on influencer collaborations.
• Develop and sustain strong relationships with influencers and agents
• Build trustworthy relationships with internal business teams, agency partners, and finance team
• Bring innovative and new ideas to the table regarding events, mailings and activation

Qualifications

Attributes & Qualities

• Knowledge of influencer management platforms as well as social listening and wider insights tools
• A foundation in negotiation and/or managing influencer marketing campaigns
• Strong relationship building
• A Social Media Addict and across trends by nature
• Knowledge of Office Suite of products and building presentations
• A knack for telling compelling and persuasive stories, propositions, or strategy

Nice to have

• Direct relationships with influencers and agents
• Keynote proficiency and presentation skills

Additional information

MSL has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Employees joining The Pack, which is an early careers programme that connects, supports and develops you to kick-start your career with us.

The recruitment process:

Step 1: Apply and get started!
Step 2: Show us what you've got - complete some fun, interactive tasks through Arctic Shores' assessment. Look out for this in your emails following your application!
Step 3: A quick chat with a recruiter to get to know you better and for you to ask any questions and let us know if you require any adjustments.
Step 4: Go into an interview process where you can get to know the team better and show off your skillset.
Step 5: We'll give you feedback, post assessment day, whether or not we move forward with your application.

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