Account Director, Digital Channels Strategy

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Description

Position at Mindshare

Account Director, Digital Channels Strategy

Job title: Account Director, Digital Channels Strategy

Group: Mindshare Worldwide

Client: Qatar Tourism

Reports to: Channels Strategy, Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact [email protected].

Channel & Solutions

Channel & Solutions exists to evolve how we engage with clients across all things digital - where it be strategy, activation, or consultancy. For us it's about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).

The Role

The Channels Strategy, Director, will hold a key role in the development and ongoing management of the channel strategy function within Channel & Solutions. They will play an integral role in evangelising and developing our integrated business growth driving digital product. You will have responsibility for the integration of multiple elements of digital to create and own holistic strategies and frameworks that are deep rooted in driving business performance. As a Channel Strategist, you will be expected to identify and lead, our approach to resolving client challenges via the use of digital media and services. You will be the point-person for the client's day to day agency interaction for digital and be responsible for promoting the most robust plan possible to drive client growth, whilst maximizing the abilities within the agency network and industry.

Whilst operating in a department and team-based structure, you will be expected to guide and develop digital knowledge across the team so to fully leverage their channel skills whilst also outlining the foundation of decisioning and strategy for your choices in digital. As a senior lead of digital in the agency the role will contribute to the creation and sharing of opinion pieces, products and solutions, development of training material etc.

Reporting Structure

The role will report directly into the Digital Channels, Business Director, and you will work closely with your peers including key members of our channel development and channels management delivery teams.

The Ideal Candidate

As a director, you will have a proven track record in leading, and inspiring future thinking digtial strategy and plans for various brands within a global/multi-market environment. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount, as you'll need to dial into audience first thinking and delivery capabilities to drive growth your given client portfolio.

You will be expected to be able to demonstrate digital expertise that covers Search, Social and Programmatic practice whilst also engaging further to incorporate organic, content and creative impact and the role of deep insight and analytics to inform decisioning.

Role Responsibilities

• Be responsible for integrated strategy across all digital channels, paid and organic, and the integration of offline synergy planning with digital
• Supporting performance and client growth from the Mindshare framework of thinking
• Implement ways of working that enhance our digital practice, but not limited to, forecasting, integrating audience strategy into digital, building for profit or LTV.
• Developing global digital strategies for big global clients, including a portfolio of brands.
• Immersing yourself in the client's business including knowing the client's products inside out and applying this knowledge to deliver innovative, ambitious client plans and service.
• Writing communications strategies, tailored to digital media which help clients to understand new opportunities in a simple but exciting way

Agency Responsibilities

Delivering client performance

• Take ultimate responsibility for the output of your team, both clients facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the delivery digtial strategy and planning
• Maintain a forward thinking and innovative approach in the development of digital
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Raising our profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Digital services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
• Enter relevant industry awards and create POVs regarding industry developments
• Contribute to key industry events and represent Mindshare externally
• Regular development of opinion pieces related to Digital to be shared across the agency, build external and internal profile and act as a thought leader in the Programmatic space.
• Build and maintain relationships with Client Leads, offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationship
• Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters
• Develop the profile of Mindshare Channels & Solutions through training, presentations, and other communication
• Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape

Inspiring our people

• Take responsibility for your team's development and career progression within the agency
• Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
• Establish a relationship with key senior clients, through QBRs/proactive projects
• Regular maintenance of talent mapping and career path development plans for all direct reports.
• Regularly update the team alongside the BD on live initiatives, business performance, new business opportunities and any other relevant topics
• Maintain a strong line of communication with all team members including the Digtal Lead, senior leadership, etc.
• Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team
• Play an active role in the recruitment and interviewing process to build strong teams

Driving our process

• Take the lead on one or more integration projects across the department, and supporting other projects
• Develop and maintain on-boarding process for new starters
• Ensure briefing, planning and finance processes are strictly adhered to by the team

Developing our product

• Develop roadmaps for the Digital product, to differentiate and future proof our offering
• Create a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
• Contribute and leads aspects of New Business, as well as upselling and cross-selling of services and capabilities to your client portfolio alongside your BD.
• Contribute to the New Business process by creating templates and resources usable in all pitches

Ensuring our profitability

• Work with ADs to ensure client resource allocations are adhered to, reported, and flagged to BD
• Support and deliver new business pitches when requested by leadership
• Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams

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