Account Director

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Account Director

Location: London (LDN Office)
Hybrid: Tuesday, Wednesday, and Thursday in office

About NewGen

Welcome to NewGen - a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York.

We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creativity and creators to drive meaningful impact.

As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that cuts through, connects, and creates conversation.

Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world's biggest brands. Privately owned and built to challenge big networks and stale traditional agencies, we move fast, live social, and believe fresh ideas are the only way to deliver work consumers truly care about.

Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA, and CashApp. Just as importantly, we're the agency of choice for leading creators shaping culture today - from KSI and Amelia Dimoldenberg to PewDiePie.

When the people driving conversations and influencing audiences trust us, it's no surprise that the world's most ambitious brands do too.

Want to join the team? Here are our non-negotiables:

• Energy - Get involved, be heard, and contribute. This isn't the place for an easy ride - we want people who bring energy and ideas.
• Quality - Quality comes first. If it doesn't feel right, speak up. Everything we create should push boundaries and break new ground.
• Collaboration - We win as a team. No egos, no judgment - just support and collective success.
• Creativity - We thrive on fresh thinking. New ideas and bold approaches keep us moving forward.
• Partnership - Be a great partner to our clients. Everything we do must deliver on their objectives and create a positive, collaborative experience. This is paramount.

The Role

We're looking for a commercially minded and socially native Account Director who can confidently lead key client relationships while driving excellence across delivery.

You'll sit at the heart of your accounts - owning senior day-to-day client relationships, guiding your team, and ensuring work is strategically sharp, creatively ambitious, and commercially strong.

You are both a leader and a doer. You bring clarity, pace, and energy. You know what great looks like - and you protect the team while raising standards. You understand how social-first thinking translates into real brand impact.

Key Responsibilities

Lead Accounts with Confidence

• Act as senior day-to-day client lead across key accounts
• Build trusted relationships with marketing stakeholders
• Drive proactive thinking rather than reactive servicing
• Provide clear senior counsel on social strategy and performance

Own Delivery Excellence

• Oversee campaign delivery from brief through to wrap
• Ensure timelines, scope, and budgets are tightly managed
• Anticipate risk and solve problems early
• Maintain high standards across all outputs

Drive Commercial Performance

• Be accountable for revenue and margin performance
• Identify organic growth opportunities
• Support SOW development and forecasting
• Ensure accounts are properly scoped and resourced

Elevate Strategic Output

• Partner closely with Strategy and Creative to ensure ideas are insight-led and socially native
• Ensure deliverables ladder back to client business objectives
• Push for measurable impact across campaigns

Lead and Develop Your Team

• Manage and mentor Account Managers and Executives
• Create a high-performance, supportive team culture
• Provide clear feedback and development pathways
• Drive accountability and ownership across your team

Champion Collaboration

• Work seamlessly with influencer, creative, production, and data teams
• Ensure a joined-up client experience across disciplines
• Contribute to agency-wide initiatives and improvements

Social First x Brand Impact

Being socially native is at the heart of everything we do at NewGen. We're not a traditional advertising agency - we live and breathe culture, constantly plugged into the trends, conversations, and creators shaping the world.

To succeed here, you need a deep understanding of the creator landscape, an instinct for what resonates online, and the ability to translate trends and cultural insight into work that feels authentic, bold, and social-first.

It's okay to be chronically online.

We'd Love You To Have

• 6-9+ years' experience in social creative or integrated agency roles
• Experience leading large accounts or multi-market campaigns
• Strong commercial acumen
• Deep knowledge of social platforms and creator culture
• Experience managing and developing teams
• Confident presentation and stakeholder management skills
• Experience working in fast-paced agency environments
• Ability to translate creative ideas into measurable business results